:root{
  --ground:#0A0B0D;--ground-2:#101216;--ground-3:#161A20;
  --line:rgba(255,255,255,.09);--line-strong:rgba(255,255,255,.17);
  --text:#EEF1F5;--muted:#98A1AC;--dim:#79838F;
  --accent:#FF7A1A;--accent-hot:#FFA24D;--accent-deep:#D65A00;
  --cta-ink:#160A02;--silver:#D8DEE3;
  --r:16px;--ease:cubic-bezier(.4,0,.2,1);
  --maxw:1180px;--pad:clamp(56px,8vw,104px);
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
section[id]{scroll-margin-top:86px}
body{background:var(--ground);color:var(--text);
  font-family:"Plus Jakarta Sans",system-ui,-apple-system,sans-serif;
  font-size:16.5px;line-height:1.65;-webkit-font-smoothing:antialiased;overflow-x:hidden}
a{color:inherit}
img{display:block;max-width:100%;height:auto}
:focus-visible{outline:3px solid var(--accent);outline-offset:3px;border-radius:4px}
.wrap{width:min(100% - 40px,var(--maxw));margin-inline:auto}
h1,h2,h3{font-family:"Bricolage Grotesque","Plus Jakarta Sans",sans-serif;font-weight:800;letter-spacing:-.028em;line-height:1.08;text-wrap:balance}
.sec{padding:var(--pad) 0}
.sec--alt{background:var(--ground-2);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.eyebrow{display:inline-flex;align-items:center;gap:10px;font-family:"IBM Plex Mono",monospace;
  font-size:.72rem;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--accent);margin-bottom:15px}
.eyebrow::before{content:"";width:22px;height:2px;background:currentColor;flex:none;opacity:.85}

/* header */
.top{position:sticky;top:0;z-index:60;background:rgba(10,11,13,.9);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.top-in{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:12px 0}
.brand{display:flex;align-items:center;gap:11px;flex:none;text-decoration:none}
.brand img{height:50px;width:auto;object-fit:contain}
.brand-txt{font-family:"Bricolage Grotesque",sans-serif;font-weight:800;font-size:1rem;line-height:1.02;letter-spacing:-.03em}
.brand-txt small{display:block;font-family:"IBM Plex Mono",monospace;font-weight:400;font-size:.58rem;letter-spacing:.14em;text-transform:uppercase;color:var(--accent);margin-top:4px}
.top-right{display:flex;align-items:center;gap:12px}
.top-link{color:var(--muted);font-weight:700;font-size:14px;text-decoration:none;border:1px solid var(--line);padding:8px 13px;border-radius:99px;white-space:nowrap;display:inline-flex;align-items:center;gap:6px;transition:color .16s var(--ease),border-color .16s var(--ease)}
.top-link:hover{color:var(--text);border-color:var(--line-strong)}
.top-link svg{width:14px;height:14px;flex:none}
.top-tel{color:var(--accent);font-weight:800;font-size:15px;text-decoration:none;white-space:nowrap;display:inline-flex;align-items:center;gap:7px}
.top-tel svg{width:16px;height:16px}
@media(max-width:760px){.top-link span{display:none}.top-link{padding:9px 11px}}
@media(max-width:430px){.brand-txt small{display:none}.brand img{height:42px}}

/* breadcrumb */
.crumb{font-family:"IBM Plex Mono",monospace;font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--dim);padding:18px 0 0}
.crumb a{color:var(--muted);text-decoration:none}
.crumb a:hover{color:var(--accent)}

/* hero */
.hero{padding:clamp(34px,5vw,58px) 0 var(--pad);position:relative;overflow:hidden}
.hero::before{content:"";position:absolute;inset:0;pointer-events:none;
  background:radial-gradient(900px 460px at 12% -10%,rgba(255,122,26,.14),transparent 62%)}
.hero-in{position:relative;display:grid;gap:34px}
@media(min-width:960px){.hero-in{grid-template-columns:1.08fr .92fr;gap:56px;align-items:center}}
h1{font-size:clamp(31px,4.7vw,52px);margin-bottom:18px}
h1 em{font-style:normal;color:var(--accent)}
.lede{font-size:clamp(16.5px,1.9vw,19px);color:var(--muted);max-width:60ch;margin-bottom:26px}
.lede b{color:var(--text)}
.cta-row{display:flex;flex-wrap:wrap;gap:13px;align-items:center;margin-bottom:24px}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:9px;font-weight:800;font-size:16px;
  padding:15px 24px;border-radius:12px;text-decoration:none;font-family:inherit;
  transition:transform .16s var(--ease),box-shadow .16s var(--ease),border-color .16s var(--ease)}
.btn-fire{background:var(--accent);color:var(--cta-ink);box-shadow:0 14px 30px -14px rgba(255,122,26,.5)}
.btn-fire:hover{transform:translateY(-2px);box-shadow:0 20px 40px -14px rgba(255,122,26,.6)}
.btn-ghost{border:1px solid var(--line-strong);color:var(--text)}
.btn-ghost:hover{border-color:var(--accent);color:var(--accent);transform:translateY(-2px)}
.btn svg{width:19px;height:19px;flex:none}
.chips{display:flex;flex-wrap:wrap;gap:9px}
.chip{font-size:12.5px;font-weight:700;color:var(--silver);border:1px solid var(--line);
  background:var(--ground-2);padding:7px 12px;border-radius:99px}
.shot{border:1px solid var(--line);border-radius:var(--r);overflow:hidden;background:var(--ground-2);
  box-shadow:0 30px 70px -30px rgba(0,0,0,.9)}
.shot .cap{padding:14px 17px;border-top:1px solid var(--line);font-size:13.5px;color:var(--muted)}
.shot .cap b{display:block;color:var(--text);font-size:14.5px;margin-bottom:2px}

/* generic blocks */
.sechead{max-width:64ch;margin-bottom:clamp(28px,3.6vw,42px)}
h2{font-size:clamp(25px,3.4vw,38px);margin-bottom:13px}
h2 em{font-style:normal;color:var(--accent)}
.sechead p{color:var(--muted);font-size:16.5px}

.pain{display:grid;gap:16px}
@media(min-width:720px){.pain{grid-template-columns:1fr 1fr}}
.pain-item{background:var(--ground-2);border:1px solid var(--line);border-left:3px solid var(--accent);
  border-radius:12px;padding:22px 22px}
.pain-item h3{font-size:17.5px;margin-bottom:7px}
.pain-item p{font-size:15px;color:var(--muted);line-height:1.58}

.needs{display:grid;gap:16px;counter-reset:n}
@media(min-width:780px){.needs{grid-template-columns:1fr 1fr}}
.need{display:flex;gap:15px;background:var(--ground-3);border:1px solid var(--line);border-radius:12px;padding:20px 20px}
.need .ic{flex:none;width:38px;height:38px;border-radius:10px;display:grid;place-items:center;
  background:rgba(255,122,26,.12);border:1px solid rgba(255,122,26,.28)}
.need .ic svg{width:19px;height:19px;stroke:var(--accent);fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}
.need h3{font-size:16.5px;margin-bottom:5px}
.need p{font-size:14.5px;color:var(--muted);line-height:1.55}

/* case study */
.case{display:grid;gap:30px}
@media(min-width:980px){.case{grid-template-columns:1.05fr .95fr;gap:48px;align-items:start}}
.case-facts{list-style:none;display:grid;gap:11px;margin:22px 0 26px}
.case-facts li{display:flex;gap:11px;font-size:15.5px;color:var(--muted);line-height:1.55}
.case-facts li svg{flex:none;width:17px;height:17px;stroke:var(--accent);stroke-width:3;fill:none;stroke-linecap:round;stroke-linejoin:round;margin-top:4px}
.case-facts li b{color:var(--text);font-weight:700}
.quote{border-left:3px solid var(--accent);padding:4px 0 4px 20px;margin:26px 0}
.quote p{font-size:16.5px;color:var(--text);line-height:1.6}
.quote cite{display:block;margin-top:9px;font-style:normal;font-size:13.5px;color:var(--dim);
  font-family:"IBM Plex Mono",monospace;letter-spacing:.06em}
.honest{background:var(--ground-2);border:1px dashed var(--line-strong);border-radius:12px;padding:19px 20px;font-size:14.5px;color:var(--muted);line-height:1.6}
.honest b{color:var(--text)}

/* pricing */
.tiers{display:grid;gap:17px}
@media(min-width:900px){.tiers{grid-template-columns:repeat(3,1fr)}}
.tier{display:flex;flex-direction:column;background:var(--ground-2);border:1px solid var(--line);border-radius:14px;padding:25px 23px;position:relative}
.tier.feat{border-color:rgba(255,122,26,.5);background:linear-gradient(180deg,rgba(255,122,26,.08),var(--ground-2) 60%)}
.tier .tag{position:absolute;top:-12px;left:22px;background:var(--accent);color:var(--cta-ink);
  font-size:11.5px;font-weight:800;letter-spacing:.08em;text-transform:uppercase;padding:5px 11px;border-radius:99px;white-space:nowrap}
.tier h3{font-size:18.5px;margin-bottom:6px}
.tier .amt{font-family:"Bricolage Grotesque",sans-serif;font-weight:800;font-size:37px;line-height:1;letter-spacing:-.02em;margin-bottom:5px}
.tier .split{font-size:13.5px;color:var(--dim);margin-bottom:17px}
.tier ul{list-style:none;display:grid;gap:9px;margin-bottom:21px}
.tier li{display:flex;gap:9px;font-size:14.5px;color:var(--muted);line-height:1.48}
.tier li svg{flex:none;width:16px;height:16px;stroke:var(--accent);stroke-width:3;fill:none;stroke-linecap:round;stroke-linejoin:round;margin-top:3px}
.tier .go{margin-top:auto}
.btn-sm{padding:13px 20px;font-size:15px;width:100%}
.pricenote{margin-top:22px;font-size:14.5px;color:var(--dim);max-width:72ch}

/* faq */
.faq{max-width:820px;display:grid;gap:11px}
.qa{background:var(--ground-2);border:1px solid var(--line);border-radius:12px;overflow:hidden}
.qa summary{cursor:pointer;list-style:none;padding:18px 20px;font-weight:700;font-size:16.5px;
  display:flex;justify-content:space-between;gap:16px;align-items:center}
.qa summary::-webkit-details-marker{display:none}
.qa summary::after{content:"+";font-family:"IBM Plex Mono",monospace;color:var(--accent);font-size:21px;flex:none;line-height:1}
.qa[open] summary::after{content:"\2013"}
.qa .a{padding:0 20px 19px;color:var(--muted);font-size:15.5px;line-height:1.62}

/* NAP + final */
.nap{display:grid;gap:26px}
@media(min-width:760px){.nap{grid-template-columns:1fr 1fr}}
.nap-card{background:var(--ground-2);border:1px solid var(--line);border-radius:14px;padding:24px}
.nap-card h3{font-size:17px;margin-bottom:12px}
.nap-card p{font-size:15px;color:var(--muted);line-height:1.7}
.nap-card a{color:var(--accent);text-decoration:none;font-weight:700}
.nap-card a:hover{text-decoration:underline}
.final{text-align:center}
.final h2{margin-bottom:12px}
.final p{color:var(--muted);max-width:56ch;margin:0 auto 26px}

footer{border-top:1px solid var(--line);padding:30px 0;font-size:13.5px;color:var(--dim);text-align:center}
footer a{color:var(--muted);text-decoration:none}
footer a:hover{color:var(--accent)}
footer nav{margin-top:8px}
@media(prefers-reduced-motion:reduce){*{transition:none!important;scroll-behavior:auto!important}}

/* ---- hub grid (shared by /trades/) ---- */
.hub{display:grid;gap:18px}
@media(min-width:720px){.hub{grid-template-columns:1fr 1fr}}
@media(min-width:1040px){.hub{grid-template-columns:repeat(3,1fr)}}
.hub-card{display:flex;flex-direction:column;background:var(--ground-2);border:1px solid var(--line);
  border-radius:14px;padding:24px 22px;text-decoration:none;transition:border-color .18s var(--ease),transform .18s var(--ease)}
.hub-card:hover{border-color:rgba(255,122,26,.5);transform:translateY(-3px)}
.hub-card .ic{width:40px;height:40px;border-radius:10px;display:grid;place-items:center;margin-bottom:14px;
  background:rgba(255,122,26,.12);border:1px solid rgba(255,122,26,.28)}
.hub-card .ic svg{width:20px;height:20px;stroke:var(--accent);fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}
.hub-card h3{font-size:18px;margin-bottom:7px}
.hub-card p{font-size:14.5px;color:var(--muted);line-height:1.55;margin-bottom:14px}
.hub-card .go{margin-top:auto;color:var(--accent);font-weight:700;font-size:14.5px}
.hub-card .badge{display:inline-block;font-family:"IBM Plex Mono",monospace;font-size:10.5px;font-weight:600;
  letter-spacing:.12em;text-transform:uppercase;color:var(--cta-ink);background:var(--accent);
  padding:3px 9px;border-radius:99px;margin-bottom:11px;align-self:flex-start}
.hub-card.soon{opacity:.62}
.hub-card.soon:hover{transform:none;border-color:var(--line)}
.hub-card .soon-tag{display:inline-block;font-family:"IBM Plex Mono",monospace;font-size:10.5px;font-weight:600;
  letter-spacing:.12em;text-transform:uppercase;color:var(--dim);border:1px solid var(--line);
  padding:3px 9px;border-radius:99px;margin-bottom:11px;align-self:flex-start}