Salty Web Co Salty
Web CoFirst In. Built Right.
Main site First-responder owned Call
Free mockup · No payment up front

See your new website before you pay a dime.

We build contractors a real homepage design — not a template, not a slide deck — and show it to you first. Like it? We finish the job. Don't? You owe us nothing and we shake hands.

  • Built by a working firefighter for roofers, landscapers, excavators, HVAC and the trades
  • Flat pricing quoted up front — never hourly, never a surprise invoice
  • Live in days, not months — 24–72 hour rush builds available
  • You own the domain, the site and every file. No lock-in, ever.
Call nowFastest way — talk to the builder, not a rep or fill out the form →
Round Lake, IL Lake & McHenry County Reply within 1 business day

Rather not call? Send it here.

Three boxes, about twenty seconds. We'll ring you back — usually within the hour.

No cost and no obligation. We never sell your information — see our Privacy Policy.

Got it — you're on the board.

We'll ring you back shortly — usually within the hour — to grab your details, then we start building.

How it works

Three steps. Zero risk.

Most agencies want a deposit before you've seen a single pixel. We do it backwards on purpose.

Tell us about the business

Fill out the form above — name, trade, and what you need. Sixty seconds, no card, no call required to start.

We build a real mockup

Not a wireframe or a stock template. An actual working homepage designed around your trade, your work and your customers.

You decide

Love it and we finish the build, half down and half at launch. Don't love it? No invoice, no pressure, no hard feelings.

Client work

This is what you'd actually get.

Built for the trades — job photos that sell, click-to-call on every screen, and fast loading on a phone from a job site.

Creative Concrete Company website homepage built by Salty Web Co
Live client site Creative Concrete Company — Palatine, IL A family concrete contractor running since 1976. Bilingual English/Spanish, call and text-a-photo buttons above the fold, service-area pages for the northwest suburbs, and a driveway gallery that closes the job before the estimate. View the live site →

Below: demo builds showing the same treatment across other trades.

Excavation contractor website built by Salty Web Co
Excavation & site workHeavy equipment gallery, service-area pages, quote request built into every screen.
Carpentry and deck contractor website built by Salty Web Co
Carpentry & decksBefore-and-after project galleries with a clean path to a phone call.
Home services contractor website built by Salty Web Co
Home servicesMulti-service layout with booking-focused calls to action.
Fire company website built by Salty Web Co
Fire companyVolunteer recruitment, apparatus pages and community galleries.

Want to see yours before you decide?

Get my free mockup
Pricing

Flat rate. Quoted up front.

No hourly meters, no scope-creep invoices, no "let's hop on a call to discuss pricing." Here it is.

First, get it built.

One-time builds. Every one splits 50/50 — half to start, half when you go live.

The Attack Line

$1,000

Single-page site · $500 to start, $500 at launch

  • Custom one-page website, mobile first
  • Contact form + click-to-call on every screen
  • Job photo gallery
  • Google Business Profile setup
  • Rush launch in 24–72 hours available
Start with a free mockup
Most popular

Working Fire

$2,500

Up to 5 pages · $1,250 to start, $1,250 at launch

  • Everything in The Attack Line
  • Up to 5 custom pages
  • Job photo gallery built to sell work
  • Service & service-area pages for local search
  • English + Spanish language toggle
  • 30 days of free post-launch edits
Start with a free mockup
Have rankings already?

Second Alarm

$4,500

8–10 pages · $2,250 to start, $2,250 at launch

  • Everything in Working Fire, expanded to 8–10 pages
  • Your Google rankings come with you — every old URL mapped and redirected, nothing 404s
  • Storm damage & insurance claim page, built before the season hits
  • Search Console set up with a before-and-after baseline, so you can see it held
  • Google Business Profile optimized, not just switched on
  • Schema markup and local SEO foundation
  • Search & Rescue migration included free
Start with a free mockup

Then keep it working.

Both plans are month-to-month. No contract, cancel anytime, and you own your site either way.

Standing Watch

$49 /month

Keeps your site running

  • Fast, secure hosting + SSL
  • Daily backups & security updates
  • Content edits done for you
  • Uptime monitoring 24/7
  • Cancel anytime — you own your site
Add to any build
Gets the phone ringing

Running Calls

$149 /month

Gets you found

  • Everything in Standing Watch
  • Google Business Profile posts every month — your jobs in front of local searchers
  • Review requests set up, and every review answered
  • Text us job photos — we get them on your site and your profile
  • A new seasonal service page each quarter, timed to your busy season
  • Quarterly listing check across Google, BBB, Angi and Yelp
  • Monthly numbers from Google — calls, direction requests, clicks, and the searches that found you
Get found

Already have a website? Search & Rescue — $500

We don't move your domain, and you keep your search history. Every old page forwards to the right place, so nothing 404s and nothing gets lost — your rankings come with you. Included free inside Second Alarm.

Add to a build

Prices are in U.S. dollars and exclude applicable taxes, domain registration and third-party service fees. The free mockup is genuinely free with no obligation to buy. You always own your domain and your site.

Straight answers

The stuff you're actually wondering.

Is the mockup really free? What's the catch?
No catch. We build a real homepage design for your business before you pay anything. If you like it we build the rest. If you don't, we shake hands and part ways — no invoice, no hard feelings. We do it this way because it's a faster way to prove we're worth hiring than any sales pitch.
How fast can my site actually be live?
Most sites go live within days. If you're in a hurry we offer a 24 to 72 hour rush turnaround. The only real variable is how quickly we get your job photos and business details — the build itself is never the bottleneck.
I already have a website. Can you fix it instead?
Yes. Site rescue is a big part of what we do — a full audit of what's hurting you now, then a modern rebuild that keeps what works and doesn't cost you your existing Google ranking. Drop your current URL in the form and we'll tell you straight whether it's worth rebuilding or repairing.
Do I actually own the site?
100%. Your domain, your site, your content, your files — all yours. The care plan is optional and month to month. If you ever leave, we hand everything over cleanly. No hostage situations.
Are you really firefighter owned?
Yes. Salty Web Co is owned and operated by a working firefighter and first responder. When you hire us you're dealing directly with the person building your site — not a sales rep, not an account manager, and not an offshore team you'll never speak to.
Where do you work?
We're based in Round Lake and work throughout Lake County and McHenry County — Round Lake Beach, Grayslake, Fox Lake, Antioch, Wauconda, Mundelein, Libertyville, Gurnee, Waukegan, McHenry, Crystal Lake and everywhere in between. Being local means we can meet you on a job site instead of scheduling a video call three weeks out. Outside the area? We work remotely too.

Let's see what it'd look like.

Free mockup, no deposit, no obligation. Worst case you get a free homepage design out of it.

Request my free mockup
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