Is the mockup really free?
Yes. We build a real homepage design for your business before you pay anything. If you like it, we build the rest. If you don't, we shake hands and part ways — no invoice, no hard feelings.
How fast can my site be live?
We get back to you within one business day, and your free mockup is ready within 3 days. The Attack Line is live in about a week, Working Fire in about two, and Second Alarm and Task Force in about three. Need it sooner? A one-page site can go up in 24–72 hours with a rush launch, for an extra fee. The only real variable is how quickly we get your photos and business details — we move as fast as you do.
Do you build sites in Spanish?
Yes — this page has the same toggle we build for clients. Every plan includes the full English and Spanish version, so your customers read your site in the language they think in. Round Lake Beach and Round Lake Heights both have large Spanish-speaking customer bases, and almost no contractor in the county serves them online.
Are you really a first responder owned business?
Yes. Salty Web Co is owned and operated by a working firefighter and first responder. When you hire us you're supporting a first responder owned small business — and you're dealing directly with the person building your site, not a sales rep.
Do you work with fire departments and first responder organizations?
Absolutely. We build for fire departments, EMS agencies, unions and associations, explorer and cadet programs, charity events and benefit funds — along with first responder owned small businesses of every kind. We know the audience because we're part of it.
What does a contractor website cost?
A custom single-page website, plus your privacy and terms pages, is $1,000 total, split 50/50 — $500 to start and $500 at launch. A full 5-page build with a job gallery and service-area pages is $2,500, split $1,250 and $1,250. Our top tier, Second Alarm, is $4,500 for 8 to 10 pages with a full site migration and a local SEO foundation, built for roofing and other high-ticket trades. Selling a product instead of a service? Task Force is $3,500 for an online store with product pages, a retailer and investor page, and print-ready sell and spec sheets. Monthly plans are optional and month-to-month: Standing Watch is $49 and keeps your site running, Running Calls is $149 and also works on getting you found, and Supply Line keeps a product store stocked and selling at an introductory $149 a month, going up to $199 (start now and keep $149). Want us to run your ads? Box Alarm is $399 a month for one platform, $149 a month for a second, and the ad spend is paid by you to Google or Meta. Pricing is flat and quoted up front, never hourly, and you see a free mockup before you pay anything.
What areas do you serve?
We're based in Round Lake, IL 60073 and work throughout Lake County, McHenry County and the northwest Chicago suburbs — Round Lake Beach, Round Lake Park, Hainesville, Volo, Grayslake, Fox Lake, Ingleside, Lake Villa, Lindenhurst, Antioch, Wauconda, Island Lake, Mundelein, Libertyville, Gurnee, Waukegan, Lake Zurich, McHenry, Crystal Lake and everywhere in between. Being local means we can meet you on a job site instead of scheduling a video call three weeks out. Outside the area? We work remotely too — just ask.
Do you build for roofers, landscapers and excavators?
That's exactly who we build for. Roofing, siding and gutters, landscaping and hardscape, excavation and site work, HVAC, plumbing, electrical, concrete, paving, fencing and tree service. Trade sites live or die on job photos, click-to-call, and showing up in local search — so that's what we build around.
Do you only build for contractors?
No. Contractors are our specialty, but we build for local small businesses of every kind: shops, salons, restaurants, cleaners, fitness studios and more. If you sell products, our Task Force plan builds the store and sets up Google Merchant Center so your products show on Google.
See how we build for small businesses.
Do I own my website?
100%, once your build is paid in full. Your domain, your website (its pages, design, text and photos) and your data are yours. Our Standing Watch care plan is optional, and if you ever leave, we hand your website over cleanly. No hostage situations. The one thing we keep is software we run for you, like a store back office: you use it while you’re on a plan, and its code isn’t part of the handover.
What if I already have a website?
That's our Search & Rescue service. We audit what you have, keep anything that's working (including your Google ranking), and rebuild the rest. You get a modern site without starting from zero.
Do you run Google or Facebook ads?
Yes. Box Alarm is $399 a month and covers one platform: Google Search and Local Services ads for trades, Google Shopping for stores, or Meta (Facebook and Instagram) for local consumer businesses. A second platform is $149 a month. We open the ads account in your business's name with billing on your card, so it stays yours, and your ad spend goes straight to the platform; we recommend at least $600 a month. You get a landing page on your site, call and form tracking, a weekly check and a monthly report. Ads need about 90 days to read, and it needs a Salty-built site or Standing Watch. Advertising on Yelp? Ask us where that stands for your trade.
You're a firefighter — will you be available?
Firehouse schedules mean big blocks of focused off-duty time, and building websites is what we do with it. You get a reply within one business day and a build schedule we commit to in writing.