Round Lake · Lake County · McHenry County, IL

Websites
built like we
fight fires.

Salty Web Co — web design for contractors and local small businesses in Round Lake, Lake County & McHenry County.

Salty Web Co · Round Lake, IL

First impressions should hit like that.

Custom websites for contractors. Your free mockup is ready within 3 days, and you see it before you pay a dime.

100%Custom built — no templates
24–72hRush builds, for an extra fee
$0Due until you approve the design
50/50Half to start, half at launch
Don't take our word for it

Proof beats promises.

Anyone can say they build great websites. So here's the proof: watch one go from a blank plan sheet to a live site, then click through real sites we've launched.

Size-up to live

Watch one get built.

The same four steps every client gets: plan the page, a free mockup in your colors, the build, then launch. Scroll and watch it happen.

  1. 01
    Size-UpPlan the page around how your customers call.
  2. 02
    Attack PlanYour brand, your colors — the free mockup.
  3. 03
    KnockdownBuilt fast, mobile-first, ready to rank.
  4. 04
    LiveThe real ones are right below.
https://creativeconcretecompany.com Open ↗
Loading the live site…

https://creativeconcretecompany.comOpen ↗

Pick a trade above to switch sites · both screens are the same live site

Pick a trade above to switch sites · tap and scroll the phone — it's the real site

What we build

Every tool on the rig.

From brand-new builds to rescuing an outdated site that's costing you customers — Salty Web Co covers the whole job.

01

Custom Web Design

A hand-built site designed around your business, your customers, and your goals — never a cookie-cutter template.

  • Mobile-first design that looks sharp on every screen
  • Built to load fast and convert visitors into calls
  • Your brand, your colors, your voice
See website pricing →
02

Search & Rescue

Got a site that's slow, dated, or embarrassing? We'll overhaul it — keep what works, gut what doesn't, rebuild it right.

  • Full audit of what's hurting you now
  • Modern rebuild without losing your Google ranking
  • Before/after you'll actually want to show off
What a rescue costs →
03

Hosting & Care Plans

We stand watch after launch. Hosting, backups, security updates, and edits — handled, so you can run your business.

  • Fast, secure hosting with daily backups
  • Content changes done for you — just email us
  • Uptime monitoring around the clock
See the monthly plans →
04

Local SEO & Google Setup

Get found by the people down the street searching for exactly what you do — before they find your competitor.

  • Google Business Profile setup & optimization
  • Local keywords baked into every page
  • Review strategy that builds trust fast
How our local SEO works →

Search rankings depend on factors outside anyone's control. We optimize thoroughly, but we don't guarantee a specific ranking or result.

05

Online Stores

Selling a product? A real store with a mobile cart and product pages, with Google Shopping set up so your products show up when people search.

  • Google Merchant Center set up, your products in Google Shopping
  • Shipping, returns, privacy and terms pages written for you
  • New products added as you launch them
See store pricing → Already have a store? Google Shopping setup →
06

Ads Management

Want the phone ringing sooner? We run your Google or Meta ads: the setup, a landing page on your site, and the tracking, with the ads account in your name.

  • One platform included; a second platform is $149 a month
  • Call and form tracking into your lead alerts, so you see what the ads brought in
  • A weekly check and a monthly report
See the ads plan, $399 a month →

Ad spend is separate: you pay Google or Meta directly, and we recommend at least $600 a month. Ads need 90 days to read. Needs a Salty-built site or Standing Watch.

07

AI Receptionist

Missing calls on the job? Dispatch answers when you can’t, says up front that it’s an AI, takes the caller’s details and emails them to you as soon as the call ends.

  • Your phone rings first; missed calls go to Dispatch, not voicemail
  • Urgent calls flagged in the email’s subject line
  • Set up and tuned for your business, inbound calls only
How Dispatch works →

$199 a month, or $299 with booking; setup $399. Not offered to medical or dental offices.

08

Back Office & CRM

Your leads, customers, jobs or orders behind a sign-in on your own site, built in your brand and run for you.

  • A lead board, so nobody slips through
  • Orders, inventory and labels for stores
  • Your data, exported whenever you ask
Book a free walkthrough →
The fireground method

Four steps. No freelancing.

On a fire scene, everyone knows the plan and executes it. Your website gets built the same way.

  1. 01

    Size-Up

    Discovery

    A quick call to walk the scene: your business, your customers, what a win looks like. You talk, we listen.

  2. 02

    Attack Plan

    Design

    We design your free homepage mockup, ready within 3 days, and map the full site. Nothing moves forward until you sign off.

  3. 03

    Knockdown

    Build & Launch

    We build the full site — fast, mobile-ready, SEO-tuned. A one-page site is live in about a week, bigger builds in two to three. Need it now? 24–72 hour rush builds, for an extra fee.

  4. 04

    Overhaul

    Support

    After the fire's out, you check for hot spots. We monitor, maintain, and update your site so it never flares up.

Salty Web Co badge emblem
Who we are

Why contractors hire Salty Web Co.

Salty Web Co is a first-responder-owned web design company based in Round Lake, Illinois, building custom websites for contractors and trade businesses across Lake County and McHenry County. The job taught us how to work: show up on time, tell the truth, handle it. That's exactly how we build websites.

  • Owned by a firefighter

    When your livelihood is on the line, you want someone trained to stay calm and get it done. That's us — on scene and online.

  • We actually answer

    No ticket queues, no offshore support maze. Call or email and a real person — the same person who built your site — gets back to you within one business day.

  • Flat, honest pricing

    You'll know the full cost before we start. No hourly meters running, no surprise invoices, no upsell ambush.

  • Built for the trades

    Roofers, landscapers, excavators, HVAC and concrete crews — hardworking outfits that need a site that books jobs, not a brochure.

  • English and Spanish

    We build bilingual sites with a language toggle — like the one on this page. Round Lake Beach and Round Lake Heights have large Spanish-speaking customer bases, and almost nobody else in the county is serving them online.

After-action reports

What clients said after launch.

5.0 3 reviews on Google
They did an amazing job with my website… I’ve actually seen an increase in leads and new business since working with them, which is exactly what you want from a website.
Midlife On Markdown · Google review · Local Guide
I needed help with a website and it couldn’t have been any easier!
Nick R. · Google review
I had a website created for me from another company that was no where near as good as the site Salty Web Co made. I cancelled my plan with that company and switched. …his price was really affordable and worth every dollar!
Sarah S. · Google review
Read all 3
on Google
Open the listing
Who we build for

Built for the trades.

We build contractor websites for the people who work with their hands — roofers, landscapers, excavators, and every trade in between. You're not hiring a marketing agency in a glass tower. You're hiring a firefighter who shows up on time, tells you straight, and gets it done.

Roofing & exteriors

Roofing, siding, gutters, windows and storm restoration. Sites built to turn a torn-off roof into the next three jobs on your street.

Excavation & site work

Grading, demolition, septic, foundations, land clearing and hauling. Heavy work deserves a site that shows the iron and the finished job.

Landscaping & hardscape

Design-build, patios, retaining walls, irrigation and lawn care. Your portfolio is the whole pitch — we make sure it actually gets seen.

Every other trade

HVAC, plumbing, electrical, concrete, paving, fencing, tree service, decks and remodeling. If you run a crew, we build for you.

Websites by trade: Roofing, Concrete, Excavation, Landscaping, HVAC, Plumbing, Electricians, Fencing, Gutters, Painting, Siding, Pressure washing, Tree service, Fire departments.

Not a contractor? We build for local small businesses too: shops, salons, restaurants, cleaners and every kind of service. See how we help →

What a trades site actually needs

  • Photo galleries that sell. Before-and-after shots of real jobs, laid out so a homeowner can picture their own property.
  • Click-to-call on every screen. Half your leads are standing in a driveway on a phone. One tap, and they're ringing you.
  • Quote requests that come through clean. Short forms that tell you the job type and address before you ever pick up the phone.
  • Service area pages. So you show up when someone two towns over searches for what you do.

Working with trade and contractor businesses and local small businesses across Round Lake, Lake County and McHenry County — and remote-friendly anywhere else.

Service area

Round Lake, Lake & McHenry County.

We're local. That means we know the difference between a Chain O'Lakes waterfront property and a Grayslake new-build subdivision, and we build contractor websites that rank for the towns you actually work in — not some generic radius a national agency drew on a map.

Home baseTowns we serve

Round Lake Area

Lake County

McHenry County

Don't see your town? If you're anywhere in the northwest Chicago suburbs — or across the line into southern Wisconsin — just ask. We travel for the right job and work remotely for everything else.

Web design by town: Gurnee, Grayslake, Libertyville, Mundelein, Waukegan, Round Lake Beach, Fox Lake, Antioch, Lake Villa, Wauconda.

Straight-up pricing

Know the number before we roll.

Every project starts with a free mockup, and every build splits 50/50 — half down to start, half to launch. Nothing hidden, nothing hourly.

Every build ships with click-to-call, tap-to-text, a lead form that never loses a lead, spam protection, English and Spanish, and call tracking events. Standard on every tier — not upsells.

First, get it built.

One-time builds. Every one splits 50/50 — half down to start, half to launch.

The Attack Line

$1,000
single-page site + privacy & terms · $500 to start, $500 at launch
  • Custom one-page website, plus your privacy & terms pages
  • Mobile-first, fast-loading build
  • Contact form + click-to-call
  • Job photo gallery
  • Google Business Profile setup
  • Rush launch in 24–72 hours available, for an extra fee
  • 1 round of revisions · live in about a week
Start with a free mockup
Most popular

Working Fire

$2,500
up to 5 pages · $1,250 to start, $1,250 at launch
  • Everything in The Attack Line
  • Up to 5 custom pages
  • Job photo gallery built to sell work
  • Service & service-area pages for local search
  • 30 days of free post-launch edits
  • 2 rounds of revisions · live in about two weeks
Start with a free mockup
Best for roofing & high-ticket trades

Second Alarm

$4,500
8–10 pages · $2,250 to start, $2,250 at launch
  • Everything in Working Fire, expanded to 8–10 pages
  • Your Google rankings come with you — every old URL mapped and redirected, nothing 404s
  • Storm damage & insurance claim page, built before the season hits
  • Search Console set up with a before-and-after baseline, so you can see it held
  • Google Business Profile optimized, not just switched on
  • Schema markup and local SEO foundation
  • A quote request form that gets the job details up front
  • Search & Rescue migration included free
  • 3 rounds of revisions · live in about three weeks
Start with a free mockup

Search & Rescue

Already have a website? We don't move your domain, and you keep your search history. Every old page forwards to the right place, so nothing 404s and nothing gets lost — your rankings come with you.

Included free inside Second Alarm

Then keep it working.

Every plan is month-to-month. No contract, cancel anytime, and your site and data stay yours either way.

Standing Watch

$49
per month · keeps your site running Add to any build
  • Fast, secure hosting + SSL
  • Daily backups & security updates
  • Content edits done for you — a couple of changes a month
  • Uptime monitoring 24/7
  • Cancel anytime — your site and data stay yours
Gets the phone ringing

Running Calls

$149
per month · gets you found Get found
  • Everything in Standing Watch
  • Google Business Profile posts every month — your jobs in front of local searchers
  • Review requests set up, and every review answered
  • Text us job photos — we get them on your site and your profile
  • A new seasonal service page each quarter, timed to your busy season
  • Quarterly listing check across Google, BBB, Angi and Yelp so your details still match
  • Monthly numbers from Google — calls, direction requests, clicks, and the searches that found you

Want us to run your ads?

Google Search and Local Services ads for trades, Google Shopping for stores, Meta for local consumer businesses. Month to month, with the ads account in your name. Needs a Salty-built site or Standing Watch.

We run your ads

Box Alarm

$399
per month · we run your ads so the phone rings Ad spend is separate: you pay Google or Meta directly, and we recommend at least $600 a month in ads. Ask about ads
  • One platform included — Google Search and Local Services ads for trades, Google Shopping for stores, Meta for local consumer businesses. A second platform is $149 a month
  • Setup in month one — the account opened in your name, keywords, ads, budget and tracking
  • A landing page on your site, built to turn the click into a call
  • Call and form tracking into your lead alerts, so you see what the ads brought in
  • A weekly check on spend, clicks and what each lead cost
  • A monthly report — what you spent, what came in
  • Month to month. Ads need 90 days to read, so plan on three before judging them
  • Needs a Salty-built site or Standing Watch, so the landing page and tracking are ours to run
Only with Box Alarm

Box Alarm · Extra Platform

$149
per month · a second platform, run alongside the first Google and Meta together, say. Ad spend for it is separate and paid by you to the platform. Ask about a second platform
  • Its own setup: the account, keywords or audiences, ads and budget
  • Its own landing page on your site
  • Call and form tracking into the same lead alerts
  • The same weekly check and monthly report
  • Cancel anytime
The account is yours

We open the Google or Meta ads account in your business's name, with billing on your card. If you ever leave, it stays yours, history and all.

What counts as a lead

A tracked call or a form sent from the ad's landing page. Each one lands in your lead alerts, the same place your website leads already go.

Yelp ads

Already advertising on Yelp, or thinking about it? Ask us. We can tell you where that stands for your trade and what it would take to run.

Selling a product, not a service?

Same flat pricing, built for the brands our contractors buy from. A real store, and the sheets a buyer asks for.

For product brands & online stores

Task Force

$3,500
store build · $1,750 to start, $1,750 at launch Start with a free mockup
  • Everything in Working Fire, expanded for commerce
  • A real store — pack sizes, options and a cart that works on a phone
  • Product pages built to sell, with your photos cleaned up and matched
  • Google Merchant Center set up, so your products show up in Google Shopping
  • A retailer & investor page, for when a buyer asks what you've got
  • Sell sheet and spec sheet, print-ready for the meeting
  • Shipping, returns, privacy and terms pages drafted for you
  • 2 rounds of revisions · live in about three weeks
Intro price

Supply Line

$199 $149
per month · keeps the product moving Introductory price, going up to $199. Start now and keep $149. Add to a store build
  • Everything in Standing Watch
  • Product and pack updates — new photos, prices, specs
  • New products added to your store and Google Merchant Center as you launch them
  • Review requests to your buyers, and every review answered
  • Sell sheet and retailer page kept current as UPCs and case packs firm up
  • Monthly numbers — what sold, what pages drove it, where buyers came from
  • Cancel anytime — your site and data stay yours

Prices are in U.S. dollars and exclude any applicable taxes, domain registration, and third-party service fees. The free mockup is genuinely free with no obligation to buy; it stays our property unless you hire us and pay in full. Full details in our Terms of Service.

Questions

Straight answers.

The things contractors and business owners ask us before they hire us. Don't see yours? Pick up the phone.

Rather just talk it through?

You'll get the person who builds your site, not a sales rep.

Call (224) 225-9268
Is the mockup really free?
Yes. We build a real homepage design for your business before you pay anything. If you like it, we build the rest. If you don't, we shake hands and part ways — no invoice, no hard feelings.
How fast can my site be live?
We get back to you within one business day, and your free mockup is ready within 3 days. The Attack Line is live in about a week, Working Fire in about two, and Second Alarm and Task Force in about three. Need it sooner? A one-page site can go up in 24–72 hours with a rush launch, for an extra fee. The only real variable is how quickly we get your photos and business details — we move as fast as you do.
Do you build sites in Spanish?
Yes — this page has the same toggle we build for clients. Every plan includes the full English and Spanish version, so your customers read your site in the language they think in. Round Lake Beach and Round Lake Heights both have large Spanish-speaking customer bases, and almost no contractor in the county serves them online.
Are you really a first responder owned business?
Yes. Salty Web Co is owned and operated by a working firefighter and first responder. When you hire us you're supporting a first responder owned small business — and you're dealing directly with the person building your site, not a sales rep.
Do you work with fire departments and first responder organizations?
Absolutely. We build for fire departments, EMS agencies, unions and associations, explorer and cadet programs, charity events and benefit funds — along with first responder owned small businesses of every kind. We know the audience because we're part of it.
What does a contractor website cost?
A custom single-page website, plus your privacy and terms pages, is $1,000 total, split 50/50 — $500 to start and $500 at launch. A full 5-page build with a job gallery and service-area pages is $2,500, split $1,250 and $1,250. Our top tier, Second Alarm, is $4,500 for 8 to 10 pages with a full site migration and a local SEO foundation, built for roofing and other high-ticket trades. Selling a product instead of a service? Task Force is $3,500 for an online store with product pages, a retailer and investor page, and print-ready sell and spec sheets. Monthly plans are optional and month-to-month: Standing Watch is $49 and keeps your site running, Running Calls is $149 and also works on getting you found, and Supply Line keeps a product store stocked and selling at an introductory $149 a month, going up to $199 (start now and keep $149). Want us to run your ads? Box Alarm is $399 a month for one platform, $149 a month for a second, and the ad spend is paid by you to Google or Meta. Pricing is flat and quoted up front, never hourly, and you see a free mockup before you pay anything.
What areas do you serve?
We're based in Round Lake, IL 60073 and work throughout Lake County, McHenry County and the northwest Chicago suburbs — Round Lake Beach, Round Lake Park, Hainesville, Volo, Grayslake, Fox Lake, Ingleside, Lake Villa, Lindenhurst, Antioch, Wauconda, Island Lake, Mundelein, Libertyville, Gurnee, Waukegan, Lake Zurich, McHenry, Crystal Lake and everywhere in between. Being local means we can meet you on a job site instead of scheduling a video call three weeks out. Outside the area? We work remotely too — just ask.
Do you build for roofers, landscapers and excavators?
That's exactly who we build for. Roofing, siding and gutters, landscaping and hardscape, excavation and site work, HVAC, plumbing, electrical, concrete, paving, fencing and tree service. Trade sites live or die on job photos, click-to-call, and showing up in local search — so that's what we build around.
Do you only build for contractors?
No. Contractors are our specialty, but we build for local small businesses of every kind: shops, salons, restaurants, cleaners, fitness studios and more. If you sell products, our Task Force plan builds the store and sets up Google Merchant Center so your products show on Google. See how we build for small businesses.
Do I own my website?
100%, once your build is paid in full. Your domain, your website (its pages, design, text and photos) and your data are yours. Our Standing Watch care plan is optional, and if you ever leave, we hand your website over cleanly. No hostage situations. The one thing we keep is software we run for you, like a store back office: you use it while you’re on a plan, and its code isn’t part of the handover.
What if I already have a website?
That's our Search & Rescue service. We audit what you have, keep anything that's working (including your Google ranking), and rebuild the rest. You get a modern site without starting from zero.
Do you run Google or Facebook ads?
Yes. Box Alarm is $399 a month and covers one platform: Google Search and Local Services ads for trades, Google Shopping for stores, or Meta (Facebook and Instagram) for local consumer businesses. A second platform is $149 a month. We open the ads account in your business's name with billing on your card, so it stays yours, and your ad spend goes straight to the platform; we recommend at least $600 a month. You get a landing page on your site, call and form tracking, a weekly check and a monthly report. Ads need about 90 days to read, and it needs a Salty-built site or Standing Watch. Advertising on Yelp? Ask us where that stands for your trade.
You're a firefighter — will you be available?
Firehouse schedules mean big blocks of focused off-duty time, and building websites is what we do with it. You get a reply within one business day and a build schedule we commit to in writing.
Get your free mockup

Sound the alarm.

Your name, a number and your business — about twenty seconds. We call you within one business day, and your free homepage mockup is ready within 3 days.

Response timeWithin one business day
Owned & operated byA working firefighter / first responder
Mockup requestNo cost · No obligation

What happens next: we call you within one business day, your free mockup is ready within 3 days, and you pay nothing until you approve the design.

By sending this, you agree we may contact you about your enquiry. We never sell your information — see our Privacy Policy.

Ready when you are.

Free mockup in 3 days. Flat price. No surprises.

Get started free