A fire company, one tap from its next firefighter.

Station 3 has answered the alarm in Delaware County, Pennsylvania since 1896, with every member a volunteer. Volunteer companies everywhere are short of new members, so the site’s first job was recruiting: turn someone wondering “could I do this?” into a phone call to the station.An all-volunteer fire company, in service since 1896. The site’s first job: turn a curious neighbor into a call to the station.

Get one built like thisGet one like this See the site

All-volunteer since 1896Recruiting firstBuilt by a member

1Search“fire department near me”
2Join“Answer the Call”
3CallThe station line

Illustrated with the company’s real site

1896
In service since: 100%
Volunteer, every member: 3
Apparatus: engine, quint, squad: 3
Taps from search to the station

The fire company's homepage on a laptop: When the call comes, CHFC answers, over a photo of its members at a working fire — **The first screen, laptop and phone**Shown with the company’s name shortened, at its request.

The same first screen on a phone, with Answer the Call above the fold — **The first screen, laptop and phone**Shown with the company’s name shortened, at its request.

Before the first scroll

Pride and a way in, in one screen.

People who visit a fire company’s site are mostly neighbors checking on the company that protects them, or someone quietly wondering if they could join. The first screen serves both.

In service · Emergency? Dial 911 — on duty, and real emergencies go to 911, not a website.
“When the call comes, CHFC answers.” — the company’s own voice, not a mission statement.
Answer the Call — the first button goes straight to joining.
Est. 1896 · All-volunteer — the two facts the town is proudest of.
Their own fireground photo — members at a working fire, not a stock image.

The decisions

Built to recruit, not just to exist.

Plenty of fire companies have a website. Six calls we made so this one brings in members.

Recruiting is the first job

Answer the Call is the first button on the page, and Become a Volunteer sits in the menu on every screen. A company can run the best apparatus in the county and still fold without new members.

Say exactly who they need

Not everyone who helps runs into a burning building. Interior and exterior firefighters, fire police and traffic control, support and administrative members are each named, so more people see a place for themselves.

Take the fear out of step one

“No experience required — we’ll train you.” The joining section answers what stops people: will I be good enough, what does it cost, where do I start. Free training, and four plain steps from calling the station to starting training.

Their photos, their apparatus

Engine 3, Quint 3 and Squad 3 each get their own card, and the fireground gallery is the company’s own photos. Pride recruits better than stock photography ever will.

911 comes first

Emergency? Dial 911 sits in the top bar and again beside the contact details. The station number is labelled non-emergency, so the site can never become the way someone tries to report a fire.

The ones who answered first

A section honors the members the company has lost. It matters most to the people who read this site most: the members, their families and the neighborhood the company has served for well over a century.

Why it reads right

Built by one of its own members.

Salty Web Co is firefighter-owned, and its founder runs calls out of Station 3. The words on this site are the words firefighters actually use: the apparatus by name, the fireground as it looks, the way a company talks about itself. Nobody had to explain what a quint is.

See the site

Work order · CHFC Station 3Live

Client: CHFC — Station 3, name shortened at the company’s request
Type: All-volunteer fire company
Based: Delaware County, Pennsylvania — in service since 1896
Built for: Recruiting volunteers, the apparatus, the fireground, the community
Sections: About, apparatus, in action, community, join, contact
Contact paths: Tap to call the station, directions, membership meetings
Found by: Search data marking it as a fire station, and a custom link preview
Speed: Hero video looped and cut from 7.6 MB to 0.9 MB

Built by Salty Web CoRound Lake, IL

Every kind of department

Career, combination or volunteer.

This company is all-volunteer, but the job is the same everywhere: make “become a firefighter” the easiest thing to do on the site. What changes is the next step.

Volunteer

No experience needed, free training, and one call to the station. The site’s job is to make a curious neighbor brave enough to make it.

Combination

Paid and volunteer members side by side. Two clear paths from one “join us” page, so a part-time recruit and a career candidate each find their own next step.

Career

Hiring runs on testing cycles. Requirements, the physical ability test, test dates and benefits in plain words, plus one button to the application, so candidates don’t miss the window.

Public departments and fire districts also face an accessibility deadline: the ADA now requires their websites to meet WCAG 2.1 AA by April 2027, or April 2028 for smaller communities and special districts.

You’re next

Want one built like this?

Fire company, trade or small business — tell us who you need to reach. We design your homepage and show it to you first; if it isn’t right, you walk away owing nothing.

Get a free mockup See more of our work

Firefighter ownedFlat pricing, quoted up frontYou own the site