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Tree service website design for Lake County & McHenry County crews
A tree job is a stranger with a chainsaw forty feet above somebody’s roof. Before they let you near it, homeowners want to see your insurance, your gear and trees you’ve already brought down safely. After a storm they want all of that and a phone that answers.
Nobody hires a tree crew on a hunch.
There is too much that can land on the house if they guess wrong.
Insurance is the first question
Homeowners know tree work is dangerous, and the careful ones ask about coverage before they ask about price. A site that never mentions insurance leaves them wondering whether you carry any, and they call someone whose site does.
Storm calls come in all at once
After a summer thunderstorm the phone rings for two days straight: a limb on a roof, a tree across a driveway, a split trunk leaning at the house. Without a way to sort them, the dangerous ones wait behind the ones that could have waited a week.
Quotes that are miles apart
A homeowner gets three prices for one removal and they’re nowhere near each other. Height, access, what’s underneath and how the wood comes down all change the number, and the crew that explains that looks fair instead of expensive.
Dead ash trees everywhere
Emerald ash borer has killed ash trees across northern Illinois, and dead ash turns brittle and dangerous to climb. People search for what’s wrong with their tree long before they search for someone to remove it.
What a tree service site has to prove.
Six pieces. Every one answers a worry the homeowner has before they call.
Coverage stated plainly
Which insurance you carry, in a sentence near the top, and a button to request the certificate for their address. It turns the first question into the first yes.
A storm form that triages
On the house, on a car, blocking the drive, or down in the yard. One question sorts the dangerous calls to the top, and a text-a-photo button shows you the job before you load the truck.
What changes the price
Height, access, what’s under the canopy, whether the wood is lowered on ropes, and whether the stump and cleanup are included. Explained once, it saves an argument on every quote.
An ash tree page
How to tell a dying ash from a healthy one, why dead ash is risky to leave standing, and what you do about it. It’s written for the search people make first.
How you work in tight yards
Climbing and rigging, lowering sections on ropes, a compact machine through a gate, mats on the lawn. Homeowners picture the job going wrong; show them how yours goes right.
A reason to call in winter
Dormant-season pruning, frozen ground that protects the lawn from the equipment, and oaks trimmed when it’s cold. A winter page sells the quiet months.
A tree service demo, and a real client in another trade.
Straight answer: we have not built a tree service site for a client yet. Kestrel Ridge Tree Care, on the laptop above, is a company we made up to show the work; it is marked as a demo on every page and uses licensed stock photos. The live site we built for a paying client is Creative Concrete Company in Palatine.
What Kestrel Ridge is built to do
Get the storm call, and win the planned removal from the homeowner who has been staring at a dead tree for a month.
- Emergency, removal, pruning or stump is the first question on the estimate form.
- Storm calls get their own section, with text-a-photo right beside the number.
- Lowering by rope in tight yards is shown as the way the crew works, not buried in a list.
- Ash borer and winter pruning are covered in plain language.
- Its reviews are samples, and say so; your build would carry your own reviews word for word.
- English or Spanish, chosen with one tap.
If you run a tree crew in Lake or McHenry County and want the first real spot on this page, let’s talk. The mockup is on us either way.
Know the number before we roll.
Every project starts with a free mockup, and every build splits 50/50 — half down to start, half to launch. Nothing hourly, nothing hidden.
Which one fits?
A climber with a chipper and a crew with a bucket truck and a storm list need different sites. Here’s the usual starting point.
Working Fire
Up to five pages: removals, pruning, stump grinding, storm work and the towns you cover, with your insurance on every page.
See Working Fire →Second Alarm
Eight to ten pages, including the storm page, the ash tree page and a winter pruning page, and every old page forwarded if you already rank.
See Second Alarm →Task Force
If you sell seasoned firewood or mulch by the load, a store with delivery areas and a cart that works on a phone.
See Task Force →Need the storm number online before the next front comes through? The Attack Line puts one page up in about a week, or in 24–72 hours on a rush, for an extra fee. Not sure which fits? Say so on the form and we’ll give you a straight answer.
Every build ships with click-to-call, tap-to-text, a lead form that never loses a lead, spam protection, English and Spanish, and call tracking events. Standard on every tier — not upsells.
First, get it built.
One-time builds. Every one splits 50/50 — half down to start, half to launch.
The Attack Line
Single-page site + privacy & terms · $500 to start, $500 at launch
- Custom one-page website, plus your privacy & terms pages
- Mobile-first, fast-loading build
- Contact form + click-to-call
- Job photo gallery
- Google Business Profile setup
- Rush launch in 24–72 hours available, for an extra fee
- 1 round of revisions · live in about a week
Working Fire
Up to 5 pages · $1,250 to start, $1,250 at launch
- Everything in The Attack Line
- Up to 5 custom pages
- Job photo gallery built to sell work
- Service & service-area pages for local search
- 30 days of free post-launch edits
- 2 rounds of revisions · live in about two weeks
Second Alarm
8–10 pages · $2,250 to start, $2,250 at launch
- Everything in Working Fire, expanded to 8–10 pages
- Your Google rankings come with you — every old URL mapped and redirected, nothing 404s
- Storm damage & insurance claim page, built before the season hits
- Search Console set up with a before-and-after baseline, so you can see it held
- Google Business Profile optimized, not just switched on
- Schema markup and local SEO foundation
- A quote request form that gets the job details up front
- Search & Rescue migration included free
- 3 rounds of revisions · live in about three weeks
Search & Rescue
Already have a website? We don’t move your domain, and you keep your search history. Every old page forwards to the right place, so nothing 404s and nothing gets lost — your rankings come with you.
Included free inside Second AlarmThen keep it working.
Month-to-month. No contract, cancel anytime, and you own your site either way.
Standing Watch
Keeps your site running
- Fast, secure hosting + SSL
- Daily backups & security updates
- Content edits done for you — a couple of changes a month
- Uptime monitoring 24/7
- Cancel anytime — you own your site
Running Calls
Gets you found
- Everything in Standing Watch
- Google Business Profile posts every month — your jobs in front of local searchers
- Review requests set up, and every review answered
- Text us job photos — we get them on your site and your profile
- A new seasonal service page each quarter, timed to your busy season
- Quarterly listing check across Google, BBB, Angi and Yelp so your details still match
- Monthly numbers from Google — calls, direction requests, clicks, and the searches that found you
Selling a product, not a service?
Same flat pricing, built for the brands our contractors buy from. A real store, and the sheets a buyer asks for.
Task Force
Store build · $1,750 to start, $1,750 at launch
- Everything in Working Fire, expanded for commerce
- A real store — pack sizes, options and a cart that works on a phone
- Product pages built to sell, with your photos cleaned up and matched
- Google Merchant Center set up, so your products show up in Google Shopping
- A retailer & investor page, for when a buyer asks what you’ve got
- Sell sheet and spec sheet, print-ready for the meeting
- Shipping, returns, privacy and terms pages drafted for you
- 2 rounds of revisions · live in about three weeks
Supply Line
Introductory price, going up to $199. Start now and keep $149.
Keeps the product moving
- Everything in Standing Watch
- Product and pack updates — new photos, prices, specs
- New products added to your store and Google Merchant Center as you launch them
- Review requests to your buyers, and every review answered
- Sell sheet and retailer page kept current as UPCs, case packs and ratings firm up
- Monthly numbers — what sold, what pages drove it, where buyers came from
- Cancel anytime — you own your site
Prices are in U.S. dollars and exclude any applicable taxes, domain registration, and third-party service fees. The free mockup is genuinely free with no obligation to buy; it stays our property unless you hire us and pay in full. Full details in our Terms of Service.
Questions tree crews ask us first.
What does a tree service website cost?
Can we show our insurance without posting the certificate?
How do we handle storm calls without overpromising?
Is an ash tree page really worth it?
We do landscaping too. One site or two?
Salty Web Co
Round Lake, IL 60073
(224) 225-9268
info@saltywebco.com
saltywebco.com
Where we work
Tree crews working in Lake County, McHenry County and the wooded towns of the northwest suburbs, from Antioch and Richmond down to Barrington and Lake Zurich. We can meet at the yard, but phone, text and email cover the whole job just as well.
See your site before the next storm does.
Tell us what your crew does and where you work. We’ll design your homepage, insurance line and storm button included, and show it to you before you pay anything.
- Send this form. Two minutes, no card, no commitment.
- We respond within one business day and ask how your work comes in.
- Your free mockup is ready within 3 days. You pay nothing unless you love it.
Rather talk? Call or text (224) 225-9268.