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Plumber website design for Lake County & McHenry County shops
Nobody shops for a plumber. They find one, standing in an inch of water with a phone in one hand and a towel in the other. If yours is the first number that looks real, the job is yours before anyone else gets the chance to quote it.
Plumbing is bought in the worst five minutes of someone’s week.
Your website gets read on the basement stairs, not at a desk.
The search happens mid-emergency
The person looking for you will read about three words and a phone number. A page that loads a video first, or needs pinching and zooming to find the number, is a page they back out of while the water keeps running.
Good plumbing is invisible
A new pressure-reducing valve or a repaired drain line does not photograph like a new kitchen, so plumbing sites fill up with stock models holding clean wrenches. Homeowners can tell. Real photos of real jobs, even ugly ones, do more.
A dead water heater is a purchase in disguise
No hot water feels urgent, but the homeowner still wants to know what size, tank or tankless, and how long the new one should last. Answer that on the page and you win the replacement, not just the service call.
Sump calls arrive in bunches
Heavy spring rain can take out sump pumps across a whole subdivision on the same night. Those calls go to the shops Google already connects with sump pump repair in that town, and that connection takes months of a page being live to build.
What a plumbing site needs before the next burst pipe.
Six things, in the order a panicked homeowner needs them.
Water on the floor? One tap
The number pinned to the bottom of the phone screen with a plain line above it, and your real hours next to it. If you answer nights, it says so; if you don’t, it says when you will.
A shut-off guide on the page
A short, honest note on finding the main shut-off, usually where the water line comes into the basement near the meter. People search for it while the water runs, and the one who shut it off first is calmer when your truck pulls up.
Your Illinois licence, in view
Illinois licenses plumbers, and careful homeowners look for the number. Put it near the top with your insurance instead of in the footer, where the person deciding whether to let you in will actually see it.
A page per kind of job
Water heaters, sump pumps, drains and sewer lines, leaks and repiping, fixtures. Each one is its own search with its own worries, and one page trying to cover all of them ranks for none. Heating work as well? See our HVAC website design page.
Photos from the job, not a catalogue
The rusted old tank next to the new one, the corroded fitting you cut out, the camera view of roots in the sewer line. Proof that you were in a basement like theirs last week.
Straight talk about price
Say how you charge: a trip fee, a flat rate per job, or a price after you look. Nobody expects a number for a mystery leak, but everybody wants to know how the number gets decided.
A plumbing demo, clearly labelled.
Straight answer: no plumbing company has hired us yet. The site on the laptop above is Kettlebrook Plumbing & Drain, a made-up company we built so you can see the work, and it says so on every page. The live site we point people to is Creative Concrete Company in Palatine, a paying client in a different trade.
What the demo does for a plumber
It is built for the phone call first and the research second, because that is the order people need a plumber in.
- Leak, sump pump, water heater or drain is the first thing the form asks, so you know what you’re driving to.
- Text a photo of it sits next to the call button; a picture of a leak explains more than a paragraph.
- The shut-off question is answered in the FAQ, where a person searching with water running will find it.
- Tank and tankless water heaters are explained side by side, which is how people compare them.
- Every review on it is marked as a sample. Yours would be your real Google reviews, quoted exactly.
- Spanish is one tap away, the same page in both languages.
If you’re a plumber in Lake or McHenry County, you could be the first real one on this page. The mockup is free whether or not you go ahead.
Know the number before we roll.
Every project starts with a free mockup, and every build splits 50/50 — half down to start, half to launch. Nothing hourly, nothing hidden.
Which one fits?
A one-van plumber and a shop with a drain crew need different things. Here’s the usual starting point for each.
Working Fire
Up to five pages: emergencies, water heaters, drains, the towns you drive to, and a gallery of real jobs.
See Working Fire →Second Alarm
Eight to ten pages so water heaters, sump pumps, sewer camera work and repiping each rank on their own, with every old page forwarded if you already have a site.
See Second Alarm →Task Force
If customers buy water softeners, filters or fixtures from you, a proper store with a cart that works on a phone.
See Task Force →Just want the emergency number findable, fast? The Attack Line puts one page up in about a week, or in 24–72 hours on a rush, for an extra fee. Tell us on the form what you’re weighing and we’ll point you at the cheapest plan that does it.
Every build ships with click-to-call, tap-to-text, a lead form that never loses a lead, spam protection, English and Spanish, and call tracking events. Standard on every tier — not upsells.
First, get it built.
One-time builds. Every one splits 50/50 — half down to start, half to launch.
The Attack Line
Single-page site + privacy & terms · $500 to start, $500 at launch
- Custom one-page website, plus your privacy & terms pages
- Mobile-first, fast-loading build
- Contact form + click-to-call
- Job photo gallery
- Google Business Profile setup
- Rush launch in 24–72 hours available, for an extra fee
- 1 round of revisions · live in about a week
Working Fire
Up to 5 pages · $1,250 to start, $1,250 at launch
- Everything in The Attack Line
- Up to 5 custom pages
- Job photo gallery built to sell work
- Service & service-area pages for local search
- 30 days of free post-launch edits
- 2 rounds of revisions · live in about two weeks
Second Alarm
8–10 pages · $2,250 to start, $2,250 at launch
- Everything in Working Fire, expanded to 8–10 pages
- Your Google rankings come with you — every old URL mapped and redirected, nothing 404s
- Storm damage & insurance claim page, built before the season hits
- Search Console set up with a before-and-after baseline, so you can see it held
- Google Business Profile optimized, not just switched on
- Schema markup and local SEO foundation
- A quote request form that gets the job details up front
- Search & Rescue migration included free
- 3 rounds of revisions · live in about three weeks
Search & Rescue
Already have a website? We don’t move your domain, and you keep your search history. Every old page forwards to the right place, so nothing 404s and nothing gets lost — your rankings come with you.
Included free inside Second AlarmThen keep it working.
Month-to-month. No contract, cancel anytime, and you own your site either way.
Standing Watch
Keeps your site running
- Fast, secure hosting + SSL
- Daily backups & security updates
- Content edits done for you — a couple of changes a month
- Uptime monitoring 24/7
- Cancel anytime — you own your site
Running Calls
Gets you found
- Everything in Standing Watch
- Google Business Profile posts every month — your jobs in front of local searchers
- Review requests set up, and every review answered
- Text us job photos — we get them on your site and your profile
- A new seasonal service page each quarter, timed to your busy season
- Quarterly listing check across Google, BBB, Angi and Yelp so your details still match
- Monthly numbers from Google — calls, direction requests, clicks, and the searches that found you
Selling a product, not a service?
Same flat pricing, built for the brands our contractors buy from. A real store, and the sheets a buyer asks for.
Task Force
Store build · $1,750 to start, $1,750 at launch
- Everything in Working Fire, expanded for commerce
- A real store — pack sizes, options and a cart that works on a phone
- Product pages built to sell, with your photos cleaned up and matched
- Google Merchant Center set up, so your products show up in Google Shopping
- A retailer & investor page, for when a buyer asks what you’ve got
- Sell sheet and spec sheet, print-ready for the meeting
- Shipping, returns, privacy and terms pages drafted for you
- 2 rounds of revisions · live in about three weeks
Supply Line
Introductory price, going up to $199. Start now and keep $149.
Keeps the product moving
- Everything in Standing Watch
- Product and pack updates — new photos, prices, specs
- New products added to your store and Google Merchant Center as you launch them
- Review requests to your buyers, and every review answered
- Sell sheet and retailer page kept current as UPCs, case packs and ratings firm up
- Monthly numbers — what sold, what pages drove it, where buyers came from
- Cancel anytime — you own your site
Prices are in U.S. dollars and exclude any applicable taxes, domain registration, and third-party service fees. The free mockup is genuinely free with no obligation to buy; it stays our property unless you hire us and pay in full. Full details in our Terms of Service.
Questions plumbers put to us.
What does a plumbing website cost?
Won’t a shut-off guide just teach people to fix it themselves?
Can the site say we’re 24/7 if we’re not quite?
Is Spanish worth it for a plumbing company here?
We’re busy already. Why now?
Salty Web Co
Round Lake, IL 60073
(224) 225-9268
info@saltywebco.com
saltywebco.com
Where we work
We build for plumbing shops in Lake County, McHenry County and the rest of the northwest suburbs, and the whole job works by phone, text and email when a sit-down isn’t practical. If your vans cover towns outside that area, that is fine too.
Find out what your site would look like at 2 a.m.
Send us the jobs you want more of and the towns you cover. We’ll design your homepage and show it to you before you spend a cent; if it misses, you walk away owing nothing.
- Send this form. Two minutes, no card, no commitment.
- We respond within one business day and ask how your work comes in.
- Your free mockup is ready within 3 days. You pay nothing unless you love it.
Rather talk? Call or text (224) 225-9268.