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HVAC website design for Lake County heating & cooling contractors
At two in the morning in January nobody reads a website. They search for furnace repair, tap the first number that looks local and real, and hang up on voicemail. On that night your site has one job: get the call. The rest of the year it sells tune-ups, plans and the replacement nobody wants to buy twice.
The coldest night decides who gets the customer.
And the calmest month decides whether the crew has anything to do.
The call goes to whoever answers
A homeowner with no heat does not compare three companies. They try numbers until somebody picks up or promises a call back. If your number sits under a slideshow and a contact form, that call belongs to the next result on the page.
April and October go quiet
Between the heat waves and the cold snaps there are weeks with no emergencies at all. The shops that keep techs busy then are selling tune-ups and maintenance plans, and most HVAC sites mention the plan in one line near the bottom.
A new system is researched for days
Replacing a furnace or an air conditioner is a big decision made with two or three quotes open on the kitchen table. People want to understand repair versus replace before anyone comes out. The contractor who explains it plainly looks like the one who won’t upsell them.
Paying for the same lead as everyone else
Shared-lead services can send one request to several contractors, and you pay for it whether or not you get the job. The day you stop paying, the calls stop. A site that ranks in your own towns brings calls nobody else was sold.
What an HVAC site needs to earn the call.
Six pieces. The first two do the work in January and July; the rest do it the other ten months.
No heat, no cool: one tap
A call button pinned to the bottom of every phone screen, and after-hours wording that says exactly when you answer. No promise the shop can’t keep at 2 a.m.
A form that sorts the call
The first question is what the system is doing: no heat, no cool, strange noise, tune-up, new system. A message left at midnight is already triaged when the dispatcher sits down.
Repair or replace, in plain words
The age, the repair history and the efficiency questions that decide it, written without a sales pitch or a promised saving. It earns trust before the quote and filters out people who only want a free opinion.
A maintenance plan people can join
What the plan includes, when you visit, and a sign-up form that lands like any other lead. This is the page that fills April and October.
Credentials where people look
Any city licence or registration you hold, your insurance, and manufacturer training only if you actually have it. People letting a stranger into the basement at night check these first.
A page per system you service
Furnaces, boilers, heat pumps, central air, ductless: only the ones you work on. Someone searching for boiler repair should land on a boiler page, not a list of everything. Plumbing too? Our plumber website design page covers that side.
A sample build, and no borrowed clients.
Straight answer: we have not built a site for an HVAC company yet. The laptop at the top of this page is Draftline Heating & Air, a demo we made to show what we would build for you, labelled as a demo on every screen. Our live client work is Creative Concrete Company in Palatine: a different trade, held to the same standard.
What the demo is built around
Two phone calls matter in this trade: the one at 2 a.m. and the one from somebody pricing a new system. Every piece of the demo is aimed at one of them.
- No heat, no cool, tune-up or new system as the first choice on the form, so the call is sorted before anyone picks up.
- Call and text before the first scroll, and pinned to the bottom of a phone.
- Repair versus replace in plain words, with financing mentioned only as a question to ask.
- Tune-ups and a maintenance plan with a section of their own instead of a footnote.
- Reviews labelled as samples; a live build quotes your real Google reviews word for word.
- English and Spanish on one switch at the top.
Run heating and cooling trucks in Lake or McHenry County? The first HVAC shop on this page gets our full attention, and the mockup costs nothing either way.
Know the number before we roll.
Every project starts with a free mockup, and every build splits 50/50 — half down to start, half to launch. Nothing hourly, nothing hidden.
Which one fits?
Heating and cooling shops tend to come in three shapes. Here’s where each one usually starts.
Working Fire
Up to five pages: repairs, installs, tune-ups and the towns you cover, with the call button following the visitor down every page.
See Working Fire →Second Alarm
Eight to ten pages, so furnaces, air conditioning, heat pumps and the maintenance plan each get their own. Every old page is forwarded, so rankings you earned stay put.
See Second Alarm →Task Force
If homeowners buy filters, thermostats or parts from you, a real store with a cart that works on a phone.
See Task Force →Only need one page up before the first cold snap? The Attack Line is live in about a week, or in 24–72 hours on a rush, for an extra fee. Unsure? Ask on the form, and we’ll tell you when the smaller plan is enough.
Every build ships with click-to-call, tap-to-text, a lead form that never loses a lead, spam protection, English and Spanish, and call tracking events. Standard on every tier — not upsells.
First, get it built.
One-time builds. Every one splits 50/50 — half down to start, half to launch.
The Attack Line
Single-page site + privacy & terms · $500 to start, $500 at launch
- Custom one-page website, plus your privacy & terms pages
- Mobile-first, fast-loading build
- Contact form + click-to-call
- Job photo gallery
- Google Business Profile setup
- Rush launch in 24–72 hours available, for an extra fee
- 1 round of revisions · live in about a week
Working Fire
Up to 5 pages · $1,250 to start, $1,250 at launch
- Everything in The Attack Line
- Up to 5 custom pages
- Job photo gallery built to sell work
- Service & service-area pages for local search
- 30 days of free post-launch edits
- 2 rounds of revisions · live in about two weeks
Second Alarm
8–10 pages · $2,250 to start, $2,250 at launch
- Everything in Working Fire, expanded to 8–10 pages
- Your Google rankings come with you — every old URL mapped and redirected, nothing 404s
- Storm damage & insurance claim page, built before the season hits
- Search Console set up with a before-and-after baseline, so you can see it held
- Google Business Profile optimized, not just switched on
- Schema markup and local SEO foundation
- A quote request form that gets the job details up front
- Search & Rescue migration included free
- 3 rounds of revisions · live in about three weeks
Search & Rescue
Already have a website? We don’t move your domain, and you keep your search history. Every old page forwards to the right place, so nothing 404s and nothing gets lost — your rankings come with you.
Included free inside Second AlarmThen keep it working.
Month-to-month. No contract, cancel anytime, and you own your site either way.
Standing Watch
Keeps your site running
- Fast, secure hosting + SSL
- Daily backups & security updates
- Content edits done for you — a couple of changes a month
- Uptime monitoring 24/7
- Cancel anytime — you own your site
Running Calls
Gets you found
- Everything in Standing Watch
- Google Business Profile posts every month — your jobs in front of local searchers
- Review requests set up, and every review answered
- Text us job photos — we get them on your site and your profile
- A new seasonal service page each quarter, timed to your busy season
- Quarterly listing check across Google, BBB, Angi and Yelp so your details still match
- Monthly numbers from Google — calls, direction requests, clicks, and the searches that found you
Selling a product, not a service?
Same flat pricing, built for the brands our contractors buy from. A real store, and the sheets a buyer asks for.
Task Force
Store build · $1,750 to start, $1,750 at launch
- Everything in Working Fire, expanded for commerce
- A real store — pack sizes, options and a cart that works on a phone
- Product pages built to sell, with your photos cleaned up and matched
- Google Merchant Center set up, so your products show up in Google Shopping
- A retailer & investor page, for when a buyer asks what you’ve got
- Sell sheet and spec sheet, print-ready for the meeting
- Shipping, returns, privacy and terms pages drafted for you
- 2 rounds of revisions · live in about three weeks
Supply Line
Introductory price, going up to $199. Start now and keep $149.
Keeps the product moving
- Everything in Standing Watch
- Product and pack updates — new photos, prices, specs
- New products added to your store and Google Merchant Center as you launch them
- Review requests to your buyers, and every review answered
- Sell sheet and retailer page kept current as UPCs, case packs and ratings firm up
- Monthly numbers — what sold, what pages drove it, where buyers came from
- Cancel anytime — you own your site
Prices are in U.S. dollars and exclude any applicable taxes, domain registration, and third-party service fees. The free mockup is genuinely free with no obligation to buy; it stays our property unless you hire us and pay in full. Full details in our Terms of Service.
What HVAC owners ask before they call.
How much does an HVAC website cost?
Can the site handle no-heat calls at night?
Should we put prices on the site?
Can you add a maintenance plan sign-up?
We already buy leads. Why do we need a site?
Salty Web Co
Round Lake, IL 60073
(224) 225-9268
info@saltywebco.com
saltywebco.com
Where we work
We work with heating and cooling shops across Lake County and McHenry County, from the lake towns near the Wisconsin line down to Barrington and the northwest suburbs. We meet in person when that helps and handle the rest by phone, text and email, so a shop further out is no problem.
Get your site up before the first cold snap.
Tell us which systems you work on and which towns you cover. We’ll design a homepage for your shop and show it to you before you pay anything. If it isn’t right, you owe nothing.
- Send this form. Two minutes, no card, no commitment.
- We respond within one business day and ask how your work comes in.
- Your free mockup is ready within 3 days. You pay nothing unless you love it.
Rather talk? Call or text (224) 225-9268.