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Excavation & site work website design in Lake County IL
You are selling to two people who want nothing in common. A homeowner with a flooded yard wants to know you will show up and not wreck the lawn. A project manager wants your equipment list, your bonding, and proof you have done the scale before. One site, two front doors — most excavation sites only build one.
Nobody can tell what you're capable of.
Excavation is bought on capability, not on charm. Most sites in this trade fail to prove any.
Two customers, one confused website
Homeowners want reassurance: will you fix the drainage, how much mess, how long. Builders want specifications: what iron do you own, are you bonded, have you done a site this size. A homepage that tries to talk to both at once ends up convincing neither, and the builder leaves first because he is scanning, not reading.
The iron is the credential and it is missing
A GC deciding whether to put you on the bid list is asking one question: do you own the machine for this. A homeowner with a six-foot gate is asking whether anything you own fits through it. Neither question gets answered by a stock photo of an excavator against a sunset.
You cannot quote site work off a contact form
Real jobs come with drawings, a scope and a due date. If the only way to reach you is a box marked "message", plans arrive as a garbled paragraph or the PM gives up and calls someone whose site let him send the PDF. That is a bid you lost to a form field.
The season is shorter than you tell people
Frost puts a hard stop on a lot of digging in northern Illinois, so the book has to be filled before the ground closes. Contractors who stay busy through the shoulder season are the ones already ranking for drainage and grading work when the first wet spring week sends every homeowner to Google at once.
What an excavation site actually needs.
Specifics. This trade is one of the few where more technical detail converts better, not worse.
An equipment list with real numbers
Machine, size, reach, bucket, attachments, and what fits through a gate. A PM reads this to decide if you can do the job; a homeowner reads it to decide if you will destroy the yard. It is the single most useful page on an excavation site and almost nobody builds it.
Split paths from the first screen
Two clear routes at the top: homeowner and builder. Send each to the work, the language and the contact method that suits them. Nothing else on the page does more to stop a commercial visitor bouncing off residential copy.
A real way to receive plans
An upload that takes a full-size PDF, or a bid address that lands with the project name and due date already in the subject. Homeowners keep the short form and the phone number. Two audiences, two paths, neither jammed through the other's funnel.
Insurance, bonding and licensing on the page
General liability limits, whether you can be bonded, workers' comp, and that you call JULIE before you dig. On commercial work these are pass/fail filters. Making a PM email to ask is how you fall off a bid list quietly.
Photos with something in them for scale
An open trench means nothing without a machine or a person beside it. Show the dig, the pipe, the compaction and the finished grade — the sequence proves you know the work, where one glamour shot of a clean machine proves you own a camera.
Service pages for the work people search
Drainage and yard flooding, grading, septic, foundations and footings, demolition, land clearing, hauling. Homeowners search the symptom, not the trade — "water in my basement", "yard floods when it rains" — and those pages catch searches a generic excavation homepage never will.
An excavation build you can walk through.
Being straight about what this is. The excavation site below is a demo, built to show the layout — the company in it is invented and labelled as such on every screen. Our live client work is Creative Concrete Company in Palatine, a different trade at the same standard. We would rather show you a demo we made and say so than borrow a real contractor's name we have not earned.
What is in the demo
- Homeowner and builder paths split from the first screen, so neither audience has to read the other's pitch.
- An equipment section that lists machines the way a PM reads them, rather than as decoration.
- Service pages by symptom — drainage, grading, demolition, foundations — because that is how homeowners search.
- A bid route that accepts real drawings, kept separate from the homeowner quote form.
- Click-to-call everywhere, and a layout that stays readable on a phone in a truck.
Want yours instead of the demo? We will build a real homepage for your company, with your machines and your jobs in it, before you pay anything.
Know the number before we roll.
Every project starts with a free mockup, and every build splits 50/50 — half down to start, half to launch. Nothing hourly, nothing hidden.
Which one fits?
Not every crew needs the same thing. Here’s where most start.
Working Fire
Pages for the work you run, from grading and drainage to septic and demolition, the towns you cover, and a gallery of the machine work.
See Working Fire →Second Alarm
Room for homeowners and builders, a quote form that gets the site and scope before you drive out, and the rankings you already have kept.
See Second Alarm →Task Force
Topsoil, gravel, fill or mulch: a real store where a customer picks the material and the amount from their phone, set up for Google Shopping.
See Task Force →Need something online before bid season, and nothing more yet? The Attack Line is one page, live in about a week, or in 24–72 hours on a rush, for an extra fee. If you can’t tell which plan fits your mix of homeowner and builder work, ask on the form.
Every build ships with click-to-call, tap-to-text, a lead form that never loses a lead, spam protection, English and Spanish, and call tracking events. Standard on every tier — not upsells.
First, get it built.
One-time builds. Every one splits 50/50 — half down to start, half to launch.
The Attack Line
Single-page site + privacy & terms · $500 to start, $500 at launch
- Custom one-page website, plus your privacy & terms pages
- Mobile-first, fast-loading build
- Contact form + click-to-call
- Job photo gallery
- Google Business Profile setup
- Rush launch in 24–72 hours available, for an extra fee
- 1 round of revisions · live in about a week
Working Fire
Up to 5 pages · $1,250 to start, $1,250 at launch
- Everything in The Attack Line
- Up to 5 custom pages
- Job photo gallery built to sell work
- Service & service-area pages for local search
- 30 days of free post-launch edits
- 2 rounds of revisions · live in about two weeks
Second Alarm
8–10 pages · $2,250 to start, $2,250 at launch
- Everything in Working Fire, expanded to 8–10 pages
- Your Google rankings come with you — every old URL mapped and redirected, nothing 404s
- Storm damage & insurance claim page, built before the season hits
- Search Console set up with a before-and-after baseline, so you can see it held
- Google Business Profile optimized, not just switched on
- Schema markup and local SEO foundation
- A quote request form that gets the job details up front
- Search & Rescue migration included free
- 3 rounds of revisions · live in about three weeks
Search & Rescue
Already have a website? We don’t move your domain, and you keep your search history. Every old page forwards to the right place, so nothing 404s and nothing gets lost — your rankings come with you.
Included free inside Second AlarmThen keep it working.
Month-to-month. No contract, cancel anytime, and your site and data stay yours either way.
Standing Watch
Keeps your site running
- Fast, secure hosting + SSL
- Daily backups & security updates
- Content edits done for you — a couple of changes a month
- Uptime monitoring 24/7
- Cancel anytime — your site and data stay yours
Running Calls
Gets you found
- Everything in Standing Watch
- Google Business Profile posts every month — your jobs in front of local searchers
- Review requests set up, and every review answered
- Text us job photos — we get them on your site and your profile
- A new seasonal service page each quarter, timed to your busy season
- Quarterly listing check across Google, BBB, Angi and Yelp so your details still match
- Monthly numbers from Google — calls, direction requests, clicks, and the searches that found you
Selling a product, not a service?
Same flat pricing, built for the brands our contractors buy from. A real store, and the sheets a buyer asks for.
Task Force
Store build · $1,750 to start, $1,750 at launch
- Everything in Working Fire, expanded for commerce
- A real store — pack sizes, options and a cart that works on a phone
- Product pages built to sell, with your photos cleaned up and matched
- Google Merchant Center set up, so your products show up in Google Shopping
- A retailer & investor page, for when a buyer asks what you’ve got
- Sell sheet and spec sheet, print-ready for the meeting
- Shipping, returns, privacy and terms pages drafted for you
- 2 rounds of revisions · live in about three weeks
Supply Line
Introductory price, going up to $199. Start now and keep $149.
Keeps the product moving
- Everything in Standing Watch
- Product and pack updates — new photos, prices, specs
- New products added to your store and Google Merchant Center as you launch them
- Review requests to your buyers, and every review answered
- Sell sheet and retailer page kept current as UPCs and case packs firm up
- Monthly numbers — what sold, what pages drove it, where buyers came from
- Cancel anytime — your site and data stay yours
Prices are in U.S. dollars and exclude any applicable taxes, domain registration, and third-party service fees. The free mockup is genuinely free with no obligation to buy; it stays our property unless you hire us and pay in full. Full details in our Terms of Service.
Questions excavators actually ask us.
How much does an excavation company website cost?
Most of our work comes from builders and GCs, not homeowners. Does a website still help?
Can the site take plans and specs, not just a contact form?
Should we put our equipment on the site?
Salty Web Co
Round Lake, IL 60073
(224) 225-9268
info@saltywebco.com
saltywebco.com
Where we work
Excavators and site contractors working in Lake County, McHenry County and the northwest suburbs, whether the work is basements and septic fields or subdivisions and commercial pads. We’ll come out to the yard if that helps; the rest runs by phone and email.
See it before you pay a dime.
Tell us what machines you run and who usually hires you. We’ll lay out a homepage with one door for homeowners and one for builders, show it to you, and you decide. Looking costs nothing.
- Send this form. Two minutes, no card, no commitment.
- We respond within one business day and ask how your work comes in.
- Your free mockup is ready within 3 days. You pay nothing unless you love it.
Rather talk? Call or text (224) 225-9268.