Landscaping & hardscape

Landscaping & hardscape website design in Lake County & McHenry County

Nobody buys a paver patio from a paragraph. They buy it from a photo of one that looks like their own back yard. Your portfolio is the entire pitch — and on most landscaping sites it is four thumbnails, unsorted, taken at dusk.

See a free mockup first (224) 225-9268

Firefighter owned Built before the spring rush English + Spanish You own the site

A contractor homepage built by Salty Web Co, showing call and estimate buttons above the fold

The standard we build toA live client build. Call, text-a-photo and free estimate above the fold, bilingual, fast on a phone.

The problem

You're running two businesses through one website.

And the cheaper one is usually doing the talking.

Design-build and mowing are not the same customer

A forty-thousand-dollar outdoor living space is researched for six weeks by somebody comparing photos and finishes. A mowing contract is a price and a day of the week. Put them on the same page and the patio buyer decides you are a lawn company that lays some brick — and quietly calls the outfit whose homepage opened with a patio.

The whole year books in about three weeks

The ground thaws and the phone goes from silent to unmanageable almost overnight. Whoever is already ranking when that happens fills the season. A site that launches in May arrives after the calendar is full, which is the one thing it was supposed to prevent.

Your best work is on your phone, not your site

Four hundred job photos in a camera roll and nine on the website, in no order, mixed sizes, half of them taken at dusk with a truck in the shot. In a trade where the photograph is the product, that is the entire sales problem in one sentence.

You're driving to estimates you were never going to win

Patios run from eight thousand to eighty. When the site shows no numbers at all, every enquiry is a mystery and Saturdays disappear measuring yards for people with a five-thousand-dollar budget and a magazine photo. That is not a lead problem, it is a qualifying problem.

What it takes

What a landscaping site actually needs.

This trade lives or dies on the gallery. Most of these exist to get people into it and out the other side holding a phone.

Two front doors, split at the top

Design-build one way, maintenance the other, decided on the first screen. Each path gets its own language, its own proof and its own call to action, so the high-ticket work is what greets the person who came looking for it.

A gallery sorted the way people search

Paver patio, retaining wall, walkway, fire pit, outdoor kitchen, full yard transformation. Somebody wanting a retaining wall does not want to scroll past eleven patios. Sort by project type first and material second, because that is the order the decision happens in.

Before and after from the same spot

Same angle, same framing, both shots. It is the most persuasive thing in this trade and the most commonly botched — a wide before and a tight after proves nothing, because the viewer cannot tell it is the same yard.

Seasonal pages, published out of season

Spring cleanup, fall cleanup, snow and ice. Each has its own search season and each needs to be indexed months before it arrives. Snow work is the revenue that keeps a crew together over winter, and people start searching for it in October — not in the first storm.

Starting-at numbers, on the page

Not a full price list — a floor. "Paver patios typically start around X." It costs you the enquiries you were going to lose anyway and buys back the Saturdays you spend measuring yards for budgets that were never real.

Book a design consult, not "contact us"

For a considered purchase, the next step is a conversation about the yard, not a generic form. Ask for the address, roughly what they want, and a budget range, and you arrive at the first meeting already knowing whether it is a job worth doing.

Proof

What we build, and what we haven't yet.

Straight answer: we have not built a landscaping site yet. We are not going to invent a landscaper or dress a mockup up as a client. Our live client work is Creative Concrete Company in Palatine — a different trade, same standard, and closer to hardscape than most. Judge us on that and on the mockup we will build you for nothing.

The standard, on a live site

Creative Concrete has poured driveways, patios and walkways since 1976. Flatwork is not hardscape, but the sales problem is the same one: a homeowner choosing on photographs, on a finish, and on whether the person turning up is the person who does the work.

Call, text-a-photo and free estimate above the fold — on a landscaping site that becomes call, send a photo of the yard, and book a design consult.
Twelve towns covered properly, without twelve near-identical pages.
A page per service, with the high-margin work given its own room instead of being buried in a list.
Six FAQs answering the calls that ate his evenings — cost drivers, timelines, and the best season for the work.
Full structured data so Google reads the operation instead of guessing at it.
English and Spanish on one toggle — which in this trade matters for the crew as much as the customer.

Visit the live site → See the full portfolio

If you run a design-build outfit in Lake or McHenry County and you want to be the first landscaping build on this page, say so. The first one gets more of our attention than it strictly should, because we want the case study.

Creative Concrete Company homepage built by Salty Web Co

creativeconcretecompany.comLive client work. A concrete contractor, not a landscaper — shown as the build standard, not as landscaping experience.

Pricing

Know the number before we roll.

Every project starts with a free mockup, and every build splits 50/50 — half to start, half when you are live. Nothing hourly, nothing hidden.

The Attack Line

$1,000

Single-page site · $500 to start, $500 at launch

Custom one-page site, mobile first
Project gallery and click-to-call
Quote form that never loses a lead
Google Business Profile setup
Rush launch in 24–72 hours available

Start with a free mockup

Most design-build outfits take this

Working Fire

$2,500

Up to 5 pages · $1,250 to start, $1,250 at launch

Everything in The Attack Line
Design-build and maintenance split from the top
Gallery sorted by project type and material
Service-area page for the towns you work
English + Spanish toggle
30 days of free post-launch edits

Start with a free mockup

Already ranking?

Second Alarm

$4,500

8–10 pages · $2,250 to start, $2,250 at launch

Everything in Working Fire, expanded
Seasonal pages built out of season — spring, fall, snow
Every old URL mapped and redirected — nothing 404s
Search Console baseline, before and after
Schema markup and local SEO foundation
Search & Rescue migration included free

Start with a free mockup

Keeping it running afterwards is optional and month-to-month: Standing Watch at $49/month covers hosting, backups, security and content edits. Running Calls at $149/month adds monthly Google Business Profile posts, review requests, a seasonal service page each quarter and the numbers on what the site produced. Cancel either any time — you own the site regardless.

Straight answers

Questions landscapers actually ask us.

How much does a website for a landscaping company cost?

Three flat prices, quoted up front. The Attack Line is $1,000 for a single-page site. Working Fire is $2,500 for up to five pages, which is what most design-build outfits take because it fits a page per project type plus a service-area page. Second Alarm is $4,500 for a contractor who already ranks and cannot afford to lose it. Every build splits 50/50 — half to start, half when you go live. No hourly billing and no surprise invoice.

We do design-build and we also mow. Should both be on the same site?

On the same site, yes. Mixed together on the same page, no. They are two different businesses wearing one name: a paver patio is a considered purchase a homeowner researches for weeks, and a mowing contract is a price and a schedule. If the first thing a visitor sees is lawn care, the patio buyer assumes you are a mowing outfit that also does some brick. We split them from the first screen so each one gets its own path, and the high-ticket work is what greets someone who came looking for it.

Can it be ready before the spring rush?

That is the only sensible time to build it. In northern Illinois the phone goes from silent to unmanageable inside about three weeks once the ground thaws, and the contractors who fill the season are the ones already ranking when it happens. A site that goes live in May has missed the booking window it was meant to fix. Winter is when we build, so the pages have had months to be crawled and indexed before anyone starts searching.

How do we stop getting calls for jobs we do not want?

By putting numbers on the page. Most landscaping sites hide price entirely, so every enquiry is a mystery and you burn Saturdays driving to estimates for people with a five thousand dollar budget and a forty thousand dollar idea. A starting-at range on each project type — patios from, retaining walls from, full design-build from — filters that before it costs you a trip. You get fewer calls and close more of them.

Salty Web Co

Round Lake, IL 60073
(224) 225-9268
[email protected]
saltywebco.com

Where we work

Landscaping and hardscape contractors across Lake County, McHenry County and the northwest Chicago suburbs — Round Lake, Grayslake, Mundelein, Libertyville, Gurnee, Antioch, Wauconda, McHenry, Crystal Lake, Woodstock, Barrington and the towns between them. Everything we build is remote-friendly, so if you work outside that ring we can still do the job.

See it before you pay a dime.

We build a real homepage design for your landscaping company and show it to you first. Like it and we finish the job. Don't and you owe us nothing.

Get my free mockup