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Landscaping & lawn care website design in Lake County & McHenry County
Nobody buys a paver patio from a paragraph. They buy it from a photo of one that looks like their own back yard. Your portfolio is the entire pitch — and on most landscaping sites it is four thumbnails, unsorted, taken at dusk.
- 1Search
- 2Tap
- 3Call
Two taps from Google to your phone ringing.
A yard gets booked season by season: cleanup in spring, mowing all summer, leaves in fall, plowing in winter. The company their phone can call in two taps keeps the account all year. Ferngate, our landscaping demo, is built that way.
- Search
- Tap the result
- Tap Call
- Search
- Tap the result
- Open the menu
- Find Contact
- Fill a form
- Wait for a reply
- Tap to call on every screenA call bar sits under their thumb from the first screen to the last.
- Tap to text a photo of the yardPeople would rather send a picture than explain it, and you price it from the truck.
- A form that never loses a leadEvery request lands in your inbox and in our back office, spam filtered out.
- Calls you can countEvery tap on Call and Text is counted, so you know what the site brought in.
- Your trade and town up topSo Google, ChatGPT and the homeowner all know you work where they live.
- English and SpanishEvery site, both languages, no extra charge.
The whole site, not just the first screen.
You're running two businesses through one website.
And the cheaper one is usually doing the talking.
Design-build and mowing are not the same customer
A forty-thousand-dollar outdoor living space is researched for six weeks by somebody comparing photos and finishes. A mowing contract is a price and a day of the week. Put them on the same page and the patio buyer decides you are a lawn company that lays some brick — and quietly calls the outfit whose homepage opened with a patio.
The whole year books in about three weeks
The ground thaws and the phone goes from silent to unmanageable almost overnight. Whoever is already ranking when that happens fills the season. A site that launches in May arrives after the calendar is full, which is the one thing it was supposed to prevent.
Your best work is on your phone, not your site
Four hundred job photos in a camera roll and nine on the website, in no order, mixed sizes, half of them taken at dusk with a truck in the shot. In a trade where the photograph is the product, that is the entire sales problem in one sentence.
You're driving to estimates you were never going to win
Patios run from eight thousand to eighty. When the site shows no numbers at all, every enquiry is a mystery and Saturdays disappear measuring yards for people with a five-thousand-dollar budget and a magazine photo. That is not a lead problem, it is a qualifying problem.
What a landscaping site actually needs.
This trade lives or dies on the gallery. Most of these exist to get people into it and out the other side holding a phone.
Two front doors, split at the top
Design-build one way, maintenance the other, decided on the first screen. Each path gets its own language, its own proof and its own call to action, so the high-ticket work is what greets the person who came looking for it.
A gallery sorted the way people search
Paver patio, retaining wall, walkway, fire pit, outdoor kitchen, full yard transformation. Somebody wanting a retaining wall does not want to scroll past eleven patios. Sort by project type first and material second, because that is the order the decision happens in.
Before and after from the same spot
Same angle, same framing, both shots. It is the most persuasive thing in this trade and the most commonly botched — a wide before and a tight after proves nothing, because the viewer cannot tell it is the same yard.
Seasonal pages, published out of season
Spring cleanup, fall cleanup, snow and ice. Each has its own search season and each needs to be indexed months before it arrives. Snow work is the revenue that keeps a crew together over winter, and people start searching for it in October — not in the first storm.
Starting-at numbers, on the page
Not a full price list — a floor. "Paver patios typically start around X." It costs you the enquiries you were going to lose anyway and buys back the Saturdays you spend measuring yards for budgets that were never real.
Book a design consult, not "contact us"
For a considered purchase, the next step is a conversation about the yard, not a generic form. Ask for the address, roughly what they want, and a budget range, and you arrive at the first meeting already knowing whether it is a job worth doing.
What we build, and what we haven't yet.
Straight answer: no landscaping company has hired us yet. The Ferngate site at the top of this page is our own demo, labelled as one. The live work we point to is Creative Concrete Company in Palatine, a flatwork contractor, which is about as close to hardscape as another trade gets. Judge us on that, and on the mockup we’ll build for you at no cost.
The standard, on a live site
Creative Concrete has poured driveways, patios and walkways since 1976. Flatwork is not hardscape, but the sales problem is the same one: a homeowner choosing on photographs, on a finish, and on whether the person turning up is the person who does the work.
- Three ways to start a job before the first scroll; for a landscaper that’s a call, a photo of the yard by text, and a design-consult booking.
- Twelve towns covered properly, without twelve near-identical pages.
- A page per service, with the high-margin work given its own room instead of being buried in a list.
- An FAQ written from his real phone calls; for a landscaper that becomes what drives the cost of a patio, how long an install takes and when to book.
- The details in a format search engines read directly: the business, its services, its towns and its FAQs.
- English and Spanish on one toggle — which in this trade matters for the crew as much as the customer.
Run a design-build crew in Lake or McHenry County? The first landscaper we build for becomes the example on this page, and that build will get the care it deserves.
Know the number before we roll.
Every project starts with a free mockup, and every build splits 50/50 — half down to start, half to launch. Nothing hourly, nothing hidden.
Which one fits?
Not every crew needs the same thing. Here’s where most start.
Working Fire
Five pages: hardscape, planting, maintenance, the towns you cover and a gallery sorted by project.
See Working Fire →Second Alarm
Separate pages for patios, walls, outdoor living and planting, a consult form that asks about budget and timeline, and your current rankings carried across.
See Second Alarm →Task Force
Moving bulk mulch, stone or nursery stock? Task Force builds a shop customers can order from on their phone, listed in Google Shopping.
See Task Force →Only need a page up before the thaw? The Attack Line is one page, live in about a week, or in 24–72 hours on a rush, for an extra fee. Torn between plans because half your work is mowing? Tell us on the form and we’ll say which one earns its keep.
Every build ships with click-to-call, tap-to-text, a lead form that never loses a lead, spam protection, English and Spanish, and call tracking events. Standard on every tier — not upsells.
First, get it built.
One-time builds. Every one splits 50/50 — half down to start, half to launch.
The Attack Line
Single-page site + privacy & terms · $500 to start, $500 at launch
- Custom one-page website, plus your privacy & terms pages
- Mobile-first, fast-loading build
- Contact form + click-to-call
- Job photo gallery
- Google Business Profile setup
- Rush launch in 24–72 hours available, for an extra fee
- 1 round of revisions · live in about a week
Working Fire
Up to 5 pages · $1,250 to start, $1,250 at launch
- Everything in The Attack Line
- Up to 5 custom pages
- Job photo gallery built to sell work
- Service & service-area pages for local search
- 30 days of free post-launch edits
- 2 rounds of revisions · live in about two weeks
Second Alarm
8–10 pages · $2,250 to start, $2,250 at launch
- Everything in Working Fire, expanded to 8–10 pages
- Your Google rankings come with you — every old URL mapped and redirected, nothing 404s
- Storm damage & insurance claim page, built before the season hits
- Search Console set up with a before-and-after baseline, so you can see it held
- Google Business Profile optimized, not just switched on
- Schema markup and local SEO foundation
- A quote request form that gets the job details up front
- Search & Rescue migration included free
- 3 rounds of revisions · live in about three weeks
Search & Rescue
Already have a website? We don’t move your domain, and you keep your search history. Every old page forwards to the right place, so nothing 404s and nothing gets lost — your rankings come with you.
Included free inside Second AlarmThen keep it working.
Month-to-month. No contract, cancel anytime, and your site and data stay yours either way.
Standing Watch
Keeps your site running
- Fast, secure hosting + SSL
- Daily backups & security updates
- Content edits done for you — a couple of changes a month
- Uptime monitoring 24/7
- Cancel anytime — your site and data stay yours
Running Calls
Gets you found
- Everything in Standing Watch
- Google Business Profile posts every month — your jobs in front of local searchers
- Review requests set up, and every review answered
- Text us job photos — we get them on your site and your profile
- A new seasonal service page each quarter, timed to your busy season
- Quarterly listing check across Google, BBB, Angi and Yelp so your details still match
- Monthly numbers from Google — calls, direction requests, clicks, and the searches that found you
Selling a product, not a service?
Same flat pricing, built for the brands our contractors buy from. A real store, and the sheets a buyer asks for.
Task Force
Store build · $1,750 to start, $1,750 at launch
- Everything in Working Fire, expanded for commerce
- A real store — pack sizes, options and a cart that works on a phone
- Product pages built to sell, with your photos cleaned up and matched
- Google Merchant Center set up, so your products show up in Google Shopping
- A retailer & investor page, for when a buyer asks what you’ve got
- Sell sheet and spec sheet, print-ready for the meeting
- Shipping, returns, privacy and terms pages drafted for you
- 2 rounds of revisions · live in about three weeks
Supply Line
Introductory price, going up to $199. Start now and keep $149.
Keeps the product moving
- Everything in Standing Watch
- Product and pack updates — new photos, prices, specs
- New products added to your store and Google Merchant Center as you launch them
- Review requests to your buyers, and every review answered
- Sell sheet and retailer page kept current as UPCs and case packs firm up
- Monthly numbers — what sold, what pages drove it, where buyers came from
- Cancel anytime — your site and data stay yours
Prices are in U.S. dollars and exclude any applicable taxes, domain registration, and third-party service fees. The free mockup is genuinely free with no obligation to buy; it stays our property unless you hire us and pay in full. Full details in our Terms of Service.
Questions landscapers actually ask us.
How much does a website for a landscaping company cost?
We do design-build and we also mow. Should both be on the same site?
Can it be ready before the spring rush?
How do we stop getting calls for jobs we do not want?
Salty Web Co
Round Lake, IL 60073
(224) 225-9268
info@saltywebco.com
saltywebco.com
Where we work
Landscapers and hardscape crews across Lake County and McHenry County, from the lake towns around Fox Lake and Antioch to the big lots near Barrington and Long Grove. We’re happy to walk a finished patio with you; everything else can happen by phone and email.
See it before you pay a dime.
Send us three photos of work you’re proud of and tell us whether you mow. We’ll design your homepage with the design-build work up front and show it to you before you pay anything.
- Send this form. Two minutes, no card, no commitment.
- We respond within one business day and ask how your work comes in.
- Your free mockup is ready within 3 days. You pay nothing unless you love it.
Rather talk? Call or text (224) 225-9268.