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Pressure washing website design for Lake County exterior cleaners
Your whole pitch is one line: grime on one side, clean on the other. A site built around that line books the driveway, then the house, then the neighbour’s house. A site that hides it under a price list and a stock photo of somebody else’s patio books nothing.
Anyone can buy a pressure washer. Not anyone can prove the result.
The homeowner is choosing between you and a stranger with the same machine.
The barrier to entry is a Saturday
Somebody can buy a machine on Saturday and post in a neighbourhood group by Sunday. The homeowner can’t tell the careful operator from the one who etches their driveway, unless your site shows them the difference.
A short season that starts all at once
Here the work runs from the thaw to the first hard freeze, and the calendar fills in a rush after the first warm weekend. The operators people can find before that weekend book the season; the rest pick up cancellations.
The first question is always price
A site that answers with a fast way to get a real number, like texting three photos, keeps the serious customers talking to you and quietly filters out the ones who were only collecting quotes.
Damage is what they’re really afraid of
People have heard about blasted siding, stripped paint and burned lawns. If your site never mentions soft washing, low pressure or rinsing the plants, they assume you don’t think about it either.
What a pressure washing site needs to book the season.
Six pieces, and the first one does most of the selling.
Before-and-after, front and centre
Paired photos from your own jobs, sorted by surface: siding, driveways, decks, roofs. Taken from the same spot in the same light, so the difference is the only thing that changed.
A price from photos
A button that opens a text to your number with a short message already typed, so the customer only has to add three photos. You quote from the truck between jobs.
Soft washing, explained
Which surfaces get low pressure and cleaning solution, which get a surface cleaner, and how the plants get rinsed. It answers the damage fear before anyone has to ask.
A page per surface
House washing, driveways and concrete, decks and fences, roof cleaning. People search for the thing that’s dirty, not for an exterior cleaning company.
A commercial page of its own
Storefronts, dumpster pads, drive-throughs and sidewalks. Property managers look for insurance and recurring schedules, and they don’t want to wade through house-washing photos to find them.
Next year’s booking, built in
House washing comes around every year. A line after every job page about booking next season, plus review requests after each job, turns one driveway into a customer for years.
The demo we built, and the client we have.
Straight answer: we haven’t built a site for a pressure washing company yet. Sheetwater Exterior Cleaning, on the laptop above, is invented; it exists to show you the work and says “demo” on every page. Our live, paying client is Creative Concrete Company in Palatine.
What Sheetwater shows
The page is arranged the way a homeowner decides: can I trust them with my siding, and how fast can I get a price.
- House wash, driveway, deck or fence, commercial is the first choice on the form.
- “Text photos for a price” sits right beside the call button.
- Soft washing is explained in plain words, right under the services.
- A gallery sorted by surface, with stock photos in the demo that your own jobs would replace.
- Sample reviews carry the word “sample”; a real build uses your Google reviews, unedited.
- Both languages behind the EN/ES switch.
Wash houses in Lake County? The first exterior cleaner on this page gets a build we’ll be showing off for years, and the mockup is free with no obligation.
Know the number before we roll.
Every project starts with a free mockup, and every build splits 50/50 — half down to start, half to launch. Nothing hourly, nothing hidden.
Which one fits?
A one-rig start-up and a crew with commercial accounts need different amounts of site. Here’s where each usually begins.
The Attack Line
One page with your best before-and-afters, the surfaces you clean, and a text-for-a-price button. Enough to look like a business, not a weekend.
See The Attack Line →Working Fire
Up to five pages: house washing, concrete, decks and fences, the towns you cover, and a gallery sorted by surface.
See Working Fire →Running Calls
Text us job photos and we post them to your Google profile and site, ask every customer for a review, and answer each one.
See Running Calls →Adding storefronts and property managers? Second Alarm has room for a commercial page and every surface on its own. Need to be online before the first warm weekend? A one-page site can go up in 24–72 hours on a rush, for an extra fee.
Every build ships with click-to-call, tap-to-text, a lead form that never loses a lead, spam protection, English and Spanish, and call tracking events. Standard on every tier — not upsells.
First, get it built.
One-time builds. Every one splits 50/50 — half down to start, half to launch.
The Attack Line
Single-page site + privacy & terms · $500 to start, $500 at launch
- Custom one-page website, plus your privacy & terms pages
- Mobile-first, fast-loading build
- Contact form + click-to-call
- Job photo gallery
- Google Business Profile setup
- Rush launch in 24–72 hours available, for an extra fee
- 1 round of revisions · live in about a week
Working Fire
Up to 5 pages · $1,250 to start, $1,250 at launch
- Everything in The Attack Line
- Up to 5 custom pages
- Job photo gallery built to sell work
- Service & service-area pages for local search
- 30 days of free post-launch edits
- 2 rounds of revisions · live in about two weeks
Second Alarm
8–10 pages · $2,250 to start, $2,250 at launch
- Everything in Working Fire, expanded to 8–10 pages
- Your Google rankings come with you — every old URL mapped and redirected, nothing 404s
- Storm damage & insurance claim page, built before the season hits
- Search Console set up with a before-and-after baseline, so you can see it held
- Google Business Profile optimized, not just switched on
- Schema markup and local SEO foundation
- A quote request form that gets the job details up front
- Search & Rescue migration included free
- 3 rounds of revisions · live in about three weeks
Search & Rescue
Already have a website? We don’t move your domain, and you keep your search history. Every old page forwards to the right place, so nothing 404s and nothing gets lost — your rankings come with you.
Included free inside Second AlarmThen keep it working.
Month-to-month. No contract, cancel anytime, and you own your site either way.
Standing Watch
Keeps your site running
- Fast, secure hosting + SSL
- Daily backups & security updates
- Content edits done for you — a couple of changes a month
- Uptime monitoring 24/7
- Cancel anytime — you own your site
Running Calls
Gets you found
- Everything in Standing Watch
- Google Business Profile posts every month — your jobs in front of local searchers
- Review requests set up, and every review answered
- Text us job photos — we get them on your site and your profile
- A new seasonal service page each quarter, timed to your busy season
- Quarterly listing check across Google, BBB, Angi and Yelp so your details still match
- Monthly numbers from Google — calls, direction requests, clicks, and the searches that found you
Selling a product, not a service?
Same flat pricing, built for the brands our contractors buy from. A real store, and the sheets a buyer asks for.
Task Force
Store build · $1,750 to start, $1,750 at launch
- Everything in Working Fire, expanded for commerce
- A real store — pack sizes, options and a cart that works on a phone
- Product pages built to sell, with your photos cleaned up and matched
- Google Merchant Center set up, so your products show up in Google Shopping
- A retailer & investor page, for when a buyer asks what you’ve got
- Sell sheet and spec sheet, print-ready for the meeting
- Shipping, returns, privacy and terms pages drafted for you
- 2 rounds of revisions · live in about three weeks
Supply Line
Introductory price, going up to $199. Start now and keep $149.
Keeps the product moving
- Everything in Standing Watch
- Product and pack updates — new photos, prices, specs
- New products added to your store and Google Merchant Center as you launch them
- Review requests to your buyers, and every review answered
- Sell sheet and retailer page kept current as UPCs, case packs and ratings firm up
- Monthly numbers — what sold, what pages drove it, where buyers came from
- Cancel anytime — you own your site
Prices are in U.S. dollars and exclude any applicable taxes, domain registration, and third-party service fees. The free mockup is genuinely free with no obligation to buy; it stays our property unless you hire us and pay in full. Full details in our Terms of Service.
What exterior cleaners want to know.
How much is a pressure washing website?
Can customers get a quote from photos?
What happens to the site in winter?
Should we put prices on the site?
Can the site win commercial accounts?
Salty Web Co
Round Lake, IL 60073
(224) 225-9268
info@saltywebco.com
saltywebco.com
Where we work
Exterior cleaning crews across Lake County and McHenry County, from Zion and Antioch down to Lake Zurich and Barrington. Meeting in person is optional; most of the job happens by text and email, the same way your customers send you photos.
Put your best before-and-after where spring can see it.
Tell us the surfaces you clean and the towns you cover, and send a few of your favourite job photos if you have them. We’ll design your homepage around them and show it to you for free.
- Send this form. Two minutes, no card, no commitment.
- We respond within one business day and ask how your work comes in.
- Your free mockup is ready within 3 days. You pay nothing unless you love it.
Rather talk? Call or text (224) 225-9268.