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Run · Fox Lake, IL 60020

Fox Lake web design, built for lake season.

Fast, phone-first websites for Fox Lake contractors, marinas, shops and restaurants.

From our Round Lake base 4.6 mi
Straight line · map not to scale Reply in 1 business day · mockup in 3
Local brief

Fox Lake, from the water in.

Lake County’s visitor bureau calls Fox Lake the Heart of the Chain O’Lakes, and the village sits on Pistakee, Nippersink and Fox lakes. People come for the boating, the fishing and the restaurants on the water, then ask their phones for everything else. We build websites for the contractors, marinas, shops and restaurants who want to be the one that phone finds, and for the crews that keep the lake homes in shape.

Built for phones first Firefighter owned English + Spanish About 5 miles away
Run card · Fox LakeBox 60020
From our base
Round Lake to Fox LakeAbout 4.6 miles as the crow flies; Route 134 links the two
On the water
15 connected lakesThe Chain O’Lakes, per the Fox Waterway Agency
Main corridors
Route 12 and Grand AvenueDowntown, the Metra station and the Route 12 bridge
Where sales come from
Marinas and car dealersMuch of the village’s retail sales, per its 2015 planning report
A sample contractor site on a phone: Ridgeline Carpentry, a made-up deck and porch builder we created as a demo, with estimate and call buttons

On the phone: Ridgeline Carpentry, one of our demo builds. A made-up deck and porch builder, shown for the standard, not as a Fox Lake client.

Why it matters here

The lake sets the calendar. Your site has to keep up.

The 2020 census counted 10,978 people in Fox Lake. In summer the lakes bring visitors too; the county’s visitor bureau pitches Fox Lake as an hour from Chicago, Milwaukee or Rockford. Two crowds, two kinds of search, one town name.

Boaters search from the dock

Someone tying up for lunch, or pulling the boat out at the end of the day, searches for food, bait or a mechanic right where they are. They pick from the map in seconds. The business with hours, photos and a directions button that works gets them. A slow page gets skipped.

Big-ticket buyers look you up first

The village’s own planning report credits its marinas and car dealerships with much of Fox Lake’s retail sales. Someone spending that kind of money checks you out before they call. So does the owner who needs that boat repaired, stored or cleaned up next season.

Lake homes have their own list

Decks, roofs, lawns that run to the water, trees over the house. A homeowner on Pistakee or Nippersink wants to see work that looks like their place: lakefront jobs, the lake named, photos from a yard like theirs.

The season starts all at once

The town’s calendar runs from the Friday Night Concert Series in summer to Celebrate Fox Lake, the Pumpkin Jubilee and the Festival of Lights. Lake work books up just as fast. Hours, offers and a seasonal page should be ready before the boats go in, not after.

How it works

Quick to start, quicker to judge.

You will know within a few days whether we are the right fit, because you will be looking at your own homepage.

  1. Send the basics

    Name, business, number. We respond within one business day and ask what a good week looks like for you.

    Within one business day
  2. Look at your mockup

    Your homepage, designed for a phone first, is ready within 3 days. Open it on your own phone, where your customers will.

    Ready within 3 days
  3. Go live

    Most storefronts only need The Attack Line, live in about a week. Working Fire runs about two weeks; Second Alarm and Task Force about three.

    One to three weeks
  4. Beat the season

    Opening before the boats go in? Pay the rush fee and it goes live in 24–72 hours.

    Rush: 24–72 hours
Pricing

Know the number before we roll.

Every project starts with a free mockup, and every build splits 50/50 — half down to start, half to launch. Nothing hourly, nothing hidden.

Which one fits?

Fox Lake businesses tend to split two ways: serving the people who come for the water, or working on the homes along it. Here is where each usually starts.

Serving lake visitors

The Attack Line

One fast page with hours, menu or services, photos, directions and one-tap calling. Includes Google Business Profile setup, which is where visitors find you.

See The Attack Line →
Working on lake homes

Working Fire

Up to five pages: your services, the lakes and towns you cover, and a gallery of jobs a neighbor on the water might recognize.

See Working Fire →
A season that starts all at once

Running Calls

Monthly Google profile posts, review requests and a new seasonal page each quarter, timed to your busy stretch.

See Running Calls →

Already have a site that ranks? Second Alarm rebuilds it and forwards every old page so you keep your place. Any build can go out as a rush in 24–72 hours, for an extra fee.

Every build ships with click-to-call, tap-to-text, a lead form that never loses a lead, spam protection, English and Spanish, and call tracking events. Standard on every tier — not upsells.

First, get it built.

One-time builds. Every one splits 50/50 — half down to start, half to launch.

The Attack Line

$1,000

Single-page site + privacy & terms · $500 to start, $500 at launch

  • Custom one-page website, plus your privacy & terms pages
  • Mobile-first, fast-loading build
  • Contact form + click-to-call
  • Job photo gallery
  • Google Business Profile setup
  • Rush launch in 24–72 hours available, for an extra fee
  • 1 round of revisions · live in about a week
Most popular

Working Fire

$2,500

Up to 5 pages · $1,250 to start, $1,250 at launch

  • Everything in The Attack Line
  • Up to 5 custom pages
  • Job photo gallery built to sell work
  • Service & service-area pages for local search
  • 30 days of free post-launch edits
  • 2 rounds of revisions · live in about two weeks
Best for roofing & high-ticket trades

Second Alarm

$4,500

8–10 pages · $2,250 to start, $2,250 at launch

  • Everything in Working Fire, expanded to 8–10 pages
  • Your Google rankings come with you — every old URL mapped and redirected, nothing 404s
  • Storm damage & insurance claim page, built before the season hits
  • Search Console set up with a before-and-after baseline, so you can see it held
  • Google Business Profile optimized, not just switched on
  • Schema markup and local SEO foundation
  • A quote request form that gets the job details up front
  • Search & Rescue migration included free
  • 3 rounds of revisions · live in about three weeks

Search & Rescue

Already have a website? We don’t move your domain, and you keep your search history. Every old page forwards to the right place, so nothing 404s and nothing gets lost — your rankings come with you.

Included free inside Second Alarm

Then keep it working.

Month-to-month. No contract, cancel anytime, and you own your site either way.

Standing Watch

$49/month

Keeps your site running

  • Fast, secure hosting + SSL
  • Daily backups & security updates
  • Content edits done for you — a couple of changes a month
  • Uptime monitoring 24/7
  • Cancel anytime — you own your site
Gets the phone ringing

Running Calls

$149/month

Gets you found

  • Everything in Standing Watch
  • Google Business Profile posts every month — your jobs in front of local searchers
  • Review requests set up, and every review answered
  • Text us job photos — we get them on your site and your profile
  • A new seasonal service page each quarter, timed to your busy season
  • Quarterly listing check across Google, BBB, Angi and Yelp so your details still match
  • Monthly numbers from Google — calls, direction requests, clicks, and the searches that found you

Selling a product, not a service?

Same flat pricing, built for the brands our contractors buy from. A real store, and the sheets a buyer asks for.

For product brands & online stores

Task Force

$3,500

Store build · $1,750 to start, $1,750 at launch

  • Everything in Working Fire, expanded for commerce
  • A real store — pack sizes, options and a cart that works on a phone
  • Product pages built to sell, with your photos cleaned up and matched
  • Google Merchant Center set up, so your products show up in Google Shopping
  • A retailer & investor page, for when a buyer asks what you’ve got
  • Sell sheet and spec sheet, print-ready for the meeting
  • Shipping, returns, privacy and terms pages drafted for you
  • 2 rounds of revisions · live in about three weeks
Intro price

Supply Line

Was $199 now $149/month

Introductory price, going up to $199. Start now and keep $149.

Keeps the product moving

  • Everything in Standing Watch
  • Product and pack updates — new photos, prices, specs
  • New products added to your store and Google Merchant Center as you launch them
  • Review requests to your buyers, and every review answered
  • Sell sheet and retailer page kept current as UPCs, case packs and ratings firm up
  • Monthly numbers — what sold, what pages drove it, where buyers came from
  • Cancel anytime — you own your site

Prices are in U.S. dollars and exclude any applicable taxes, domain registration, and third-party service fees. The free mockup is genuinely free with no obligation to buy; it stays our property unless you hire us and pay in full. Full details in our Terms of Service.

Fox Lake questions

Fox Lake owners ask. We answer straight.

We run a restaurant or a shop on the water, not a contracting business. Do you build for us?
Yes. Our pages talk a lot about trades because that is most of our work, but a restaurant, a bait shop or a boat service in Fox Lake needs the same things: fast on a phone, hours up front, and a map listing that points to a real site.
Most of our business comes between spring and fall. Is a website still worth it?
It is, if it is up before the rush. A Working Fire build takes about two weeks, and any build can go out as a rush in 24–72 hours for an extra fee. After that, Standing Watch, $49 a month, covers a couple of content edits a month, so hours and offers change with the season. Running Calls, $149 a month, adds monthly Google profile posts and a new seasonal page each quarter.
Do you set up the Google map listing too?
Google Business Profile setup is included from The Attack Line up, and Second Alarm includes optimizing it properly. For a business people find from a boat, a car on Route 12 or a lake-house porch, that listing matters as much as the site it links to.
We work all around the Chain, in Lake and McHenry counties. Is that a problem?
Not at all. We name the towns and lakes you actually serve, like Antioch, Spring Grove or Johnsburg, and say something real about the work there. What we will not do is spin up a near-identical page for every town, because Google discounts those.
What do we need to send you?
For the free mockup, just your name, business and number. For the build, your logo if you have one, photos of your work or your place, and a list of what you offer. We write the words with you.
Nearby

Around the Chain, and east of it.

Plenty of Fox Lake businesses work the towns nearby. These have their own page.

Free mockup

See your Fox Lake site on your own phone, free.

Tell us what you sell or what you fix. We design a real homepage, send you the link, and you judge it where your customers will: on a phone.

Lake season about to start? Say so in the form and we will tell you what can be live in time.

Rather talk? Call or text (224) 225-9268.

Mockup requestNo cost · No obligation

What happens next: we respond within one business day, your free mockup is ready within 3 days, and you pay nothing until you approve the design.

By sending this, you agree we may contact you about your enquiry. We never sell your information — see our Privacy Policy.