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What contractors pay for leads, and what you could own instead.
Angi, Thumbtack, Yelp and Google all sell you customers one at a time. Here’s how each one charges, who else gets the same customer, and what changes when the calls come from your own website.
Updated October 1, 2026 · every source listed at the bottom
How each one charges you.
| How you pay | Shared with other pros? | If the lead is bad | When you stop | |
|---|---|---|---|---|
| Angi | Per lead, priced by job, area and demand | Up to 5 pros per request | A credit, within strict rules | Leads stop |
| Thumbtack | Per lead, at a price you set above their minimum | Up to 4 pros in the first 4 hours | Refund for set reasons, to your balance | Leads stop |
| Yelp Ads | Per click, within your monthly budget | Quotes can go to other businesses | No such thing as a bad click | Ads stop |
| Google Local Services | Per lead, priced by area and job | No, but rivals sit beside you | Automatic credits | You lose the top spot |
| Your own website | Once, from $1,000 | Never | Calls are free anyway | It keeps working |
Houzz Pro, Bark, Nextdoor, Porch and Networx sell leads or ads to contractors too; their prices change often and aren’t published clearly enough for us to quote here.
What does each job really cost you?
Whatever site you use, the math is the same: what you spend on leads, divided by the jobs you actually win.
Leads you rent. A website you own.
| Lead sites | Your own website | |
|---|---|---|
| Who else gets the customer | Often several other pros | Nobody |
| Your reviews | On their site | On your Google profile, which goes everywhere with you |
| The price of the next call | Set by them | $0 |
| When you stop paying | It all stops that day | The site keeps working; it’s paid for |
- 1Search
- 2Tap
- 3Call
Two taps from Google to your phone ringing.
Every site we build is set up to turn a search into a call. That’s the whole job of a contractor website, and it’s where most template and AI sites lose the customer.
- Search
- Tap the result
- Tap Call
- Search
- Tap the result
- Open the menu
- Find Contact
- Fill a form
- Wait for a reply
- Tap to call on every screenA call bar sits under their thumb from the first screen to the last.
- Tap to text a photoPeople with a cracked driveway would rather send a picture than explain it.
- A form that never loses a leadEvery request lands in your inbox and in our back office, spam filtered out.
- Calls you can countEvery tap on Call and Text is counted, so you know what the site brought in.
- Your trade and town up topSo Google, ChatGPT and the homeowner all know you work where they live.
- English and SpanishEvery site, both languages, no extra charge.
Asked by contractors, answered straight.
What do contractors pay for leads?
Are shared leads worth it?
How do I stop paying for leads?
Where these numbers come from.
Checked October 1, 2026. Platforms change prices and rules often, and none publishes a price list per trade, so estimates from third parties are marked as such.
- Angi help: Opportunities and Leads FAQ (updated April 20, 2026)
- Angi help: requesting a lead credit (August 14, 2026)
- FTC: final order against HomeAdvisor (April 2023)
- Thumbtack for pros: pricing
- Thumbtack community: customers limited to 4 pros in the first 4 hours (April 2024)
- Yelp for business: how cost-per-click advertising works
- Yelp for business: Request a Quote (August 11, 2025)
- Google: how Local Services Ads pricing works
- Google: Google Verified replaces Guaranteed and Screened (August 2025)
- SearchLight Digital: LSA cost per lead, 888 contractors (third-party, February 2026)
- 99 Calls: LSA cost per lead by industry, April to June 2026 (third-party, September 4, 2026)
- LeadTruffle: Angi lead costs for contractors, 2026 (third-party estimate, February 3, 2026)
More straight answers.
Or see finished sites: our work and how we built Creative Concrete’s.
Own your leads. See your site first, free.
Tell us your trade and town. We design a real homepage within 3 days, and you decide if it’s worth more than another month of leads.
Rather talk? Call or text (224) 225-9268.