Home › Trades › Fence company website design
Fence company website design for Lake County & McHenry County crews
A fence gets bought twice: once on the couch, scrolling styles on a phone, and again at the village counter with a plat of survey in hand. The company whose site helps with both is the one that gets asked to measure, usually before anyone else is called.
- 1Search
- 2Tap
- 3Call
Two taps from Google to your phone ringing.
A fence gets picked from photos on a phone. The company that phone can call in two taps gets asked to measure first. Truepost, our fencing demo, is built that way.
- Search
- Tap the result
- Tap Call
- Search
- Tap the result
- Open the menu
- Find Contact
- Fill a form
- Wait for a reply
- Tap to call on every screenA call bar sits under their thumb from the first screen to the last.
- Tap to text a photo of the yardPeople would rather send a picture than explain it, and you price it from the truck.
- A form that never loses a leadEvery request lands in your inbox and in our back office, spam filtered out.
- Calls you can countEvery tap on Call and Text is counted, so you know what the site brought in.
- Your trade and town up topSo Google, ChatGPT and the homeowner all know you work where they live.
- English and SpanishEvery site, both languages, no extra charge.
The whole site, not just the first screen.
A fence is chosen from photos and held up by paperwork.
Your site has to sell the style, then get the homeowner through the village.
Everyone asks in the same few weeks
Frozen ground makes post holes slow going, so the fences people thought about all winter get priced the moment it thaws. The companies already showing up in search get first pick of that calendar. A site launched in May arrives after the backlog has formed.
The style is picked before the company
Cedar privacy, white vinyl, black aluminum around a pool, chain link for the dog. Homeowners pick the look from pictures, then look for who builds it. Forty unsorted photos make them do the sorting, and most of them won’t.
Permits stall jobs you’ve already sold
Grayslake and Vernon Hills both want a permit and a plat of survey before a fence goes in, and both warn that an HOA can be stricter than the village. Homeowners often learn that from you after they’ve signed, and a job waiting on a missing survey is a crew you can’t schedule.
Quotes requested without a single measurement
Every fence price starts with how many feet, how tall, what material and how many gates. When the site asks none of that, you drive out and walk a yard for someone who only wanted a ballpark on a short run of chain link.
What a fence site needs before the ground thaws.
Six things, in the order a homeowner works through them.
A gallery sorted by material, then by use
Wood, vinyl, aluminum and chain link first, then privacy, pool, pet and decorative inside each. That is how people narrow it down, and it is how the searches are worded: vinyl privacy fence, aluminum pool fence.
Permits and HOAs, in plain words
A short page on what the villages publish: Grayslake asks for three copies of a current plat of survey, and Vernon Hills wants the HOA approval letter with the application where one applies. Then say whether you pull the permit or the homeowner does. It answers the question before it costs you a week.
JULIE before the first post hole
Illinois law requires buried utility lines to be marked before anyone digs, post holes included, and the locate through JULIE at 811 is free. Vernon Hills won’t issue a fence permit without a JULIE dig number. Say who makes that request, so the homeowner isn’t left wondering about the little flags.
A quote form that asks for feet
Roughly how many feet, what height, which material, how many gates, whether the old fence comes out, and a photo of the yard. You price by the linear foot, so ask for the numbers that make the price, and the ballpark can happen by text.
Repairs and commercial work on their own pages
A leaning post after a windstorm, a gate that won’t latch, a chain link run around a business lot. Each is its own search with its own buyer, and a page each lets the work you want rank on its own. Pouring patios as well? See our concrete website design page.
Real reviews, and the towns you’ve fenced
Your Google reviews quoted exactly, and job photos captioned with the town, like “cedar privacy, Grayslake” or “aluminum pool fence, Libertyville.” A street the homeowner recognizes does more than any slogan.
A real fence company site, built as a demo.
Straight answer: no fence company has hired us yet. So we built one. Truepost Fence & Gate is a made-up Lake County fence company, built to the same standard as our client sites, and it says it’s a demo on every page. The live client site we point people to is Creative Concrete Company in Palatine, a paying client in a different trade.
What Truepost shows
The style first, then the price, then the paperwork. The demo sells the look with galleries by material, asks for feet and gates before the visit, and answers the permit and JULIE questions so the job doesn’t stall at the village counter.
- Wood, vinyl, aluminum or chain link is the first thing the form asks, then the footage and height.
- Text a photo of the yard sits next to the call button; a picture of the lot line explains more than a paragraph.
- Permit, survey and HOA questions are answered in the FAQ, with a pointer to the homeowner’s own village.
- Repairs get their own path, so a sagging gate isn’t lost in a gallery of new installs.
- Reviews come only from your real Google profile, quoted exactly.
- Spanish is one tap away, the same page in both languages.
If you build fences in Lake or McHenry County, you could be the first real one on this page. The mockup is free whether or not you go ahead.
Know the number before we roll.
Every project starts with a free mockup, and every build splits 50/50 — half down to start, half to launch. Nothing hourly, nothing hidden.
Which one fits?
A one-crew installer and a company running residential and commercial jobs need different things. Here’s the usual starting point for each.
Working Fire
Up to five pages: a gallery by material, repairs, the towns you cover, and a quote form that asks for footage.
See Working Fire →Second Alarm
Eight to ten pages so wood, vinyl, aluminum, chain link and commercial fencing each rank on their own, with every old page forwarded if you already have a site.
See Second Alarm →Task Force
If do-it-yourself customers buy panels, posts or gate hardware from you, a proper store with a cart that works on a phone.
See Task Force →Just want to be findable before spring? The Attack Line puts one page up in about a week, or in 24–72 hours on a rush, for an extra fee. Tell us on the form what you’re weighing and we’ll point you at the cheapest plan that does it. puts one page up in about a week, or in 24–72 hours on a rush, for an extra fee. Tell us on the form what you’re weighing and we’ll point you at the cheapest plan that does it.
Every build ships with click-to-call, tap-to-text, a lead form that never loses a lead, spam protection, English and Spanish, and call tracking events. Standard on every tier — not upsells.
First, get it built.
One-time builds. Every one splits 50/50 — half down to start, half to launch.
The Attack Line
Single-page site + privacy & terms · $500 to start, $500 at launch
- Custom one-page website, plus your privacy & terms pages
- Mobile-first, fast-loading build
- Contact form + click-to-call
- Job photo gallery
- Google Business Profile setup
- Rush launch in 24–72 hours available, for an extra fee
- 1 round of revisions · live in about a week
Working Fire
Up to 5 pages · $1,250 to start, $1,250 at launch
- Everything in The Attack Line
- Up to 5 custom pages
- Job photo gallery built to sell work
- Service & service-area pages for local search
- 30 days of free post-launch edits
- 2 rounds of revisions · live in about two weeks
Second Alarm
8–10 pages · $2,250 to start, $2,250 at launch
- Everything in Working Fire, expanded to 8–10 pages
- Your Google rankings come with you — every old URL mapped and redirected, nothing 404s
- Storm damage & insurance claim page, built before the season hits
- Search Console set up with a before-and-after baseline, so you can see it held
- Google Business Profile optimized, not just switched on
- Schema markup and local SEO foundation
- A quote request form that gets the job details up front
- Search & Rescue migration included free
- 3 rounds of revisions · live in about three weeks
Search & Rescue
Already have a website? We don’t move your domain, and you keep your search history. Every old page forwards to the right place, so nothing 404s and nothing gets lost — your rankings come with you.
Included free inside Second AlarmThen keep it working.
Month-to-month. No contract, cancel anytime, and you own your site either way.
Standing Watch
Keeps your site running
- Fast, secure hosting + SSL
- Daily backups & security updates
- Content edits done for you — a couple of changes a month
- Uptime monitoring 24/7
- Cancel anytime — you own your site
Running Calls
Gets you found
- Everything in Standing Watch
- Google Business Profile posts every month — your jobs in front of local searchers
- Review requests set up, and every review answered
- Text us job photos — we get them on your site and your profile
- A new seasonal service page each quarter, timed to your busy season
- Quarterly listing check across Google, BBB, Angi and Yelp so your details still match
- Monthly numbers from Google — calls, direction requests, clicks, and the searches that found you
Selling a product, not a service?
Same flat pricing, built for the brands our contractors buy from. A real store, and the sheets a buyer asks for.
Task Force
Store build · $1,750 to start, $1,750 at launch
- Everything in Working Fire, expanded for commerce
- A real store — pack sizes, options and a cart that works on a phone
- Product pages built to sell, with your photos cleaned up and matched
- Google Merchant Center set up, so your products show up in Google Shopping
- A retailer & investor page, for when a buyer asks what you’ve got
- Sell sheet and spec sheet, print-ready for the meeting
- Shipping, returns, privacy and terms pages drafted for you
- 2 rounds of revisions · live in about three weeks
Supply Line
Introductory price, going up to $199. Start now and keep $149.
Keeps the product moving
- Everything in Standing Watch
- Product and pack updates — new photos, prices, specs
- New products added to your store and Google Merchant Center as you launch them
- Review requests to your buyers, and every review answered
- Sell sheet and retailer page kept current as UPCs, case packs and ratings firm up
- Monthly numbers — what sold, what pages drove it, where buyers came from
- Cancel anytime — you own your site
Prices are in U.S. dollars and exclude any applicable taxes, domain registration, and third-party service fees. The free mockup is genuinely free with no obligation to buy; it stays our property unless you hire us and pay in full. Full details in our Terms of Service.
Questions fence contractors put to us.
What does a fence company website cost?
Should we put prices on the site?
Can the site explain permits without giving legal advice?
Is Spanish worth it for a fence company here?
When should a fence company launch a site?
Salty Web Co
Round Lake, IL 60073
(224) 225-9268
info@saltywebco.com
saltywebco.com
Where we work
We build for fence companies in Lake County, McHenry County and the rest of the northwest suburbs, and the whole job works by phone, text and email when a sit-down isn’t practical. We also build for the trades you share yards with: landscaping, tree service, excavation and pressure washing.
Find out what your site would look like before spring.
Send us the fences you want more of and the towns you cover. We’ll design your homepage and show it to you before you spend a cent; if it misses, you walk away owing nothing.
- Send this form. Two minutes, no card, no commitment.
- We respond within one business day and ask how your work comes in.
- Your free mockup is ready within 3 days. You pay nothing unless you love it.
Rather talk? Call or text (224) 225-9268.