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Painting contractor website design for Lake County & McHenry County painters
A homeowner hiring a painter is picking someone to work inside their house for a week, or up a ladder outside it. They decide on photos and on trust. Show them finished rooms, straight cut lines and a crew that covers the floors, and they call you for the estimate instead of collecting three more.
- 1Search
- 2Tap
- 3Call
Two taps from Google to your phone ringing.
Nobody hires a painter without seeing the before and after. The site has to show it on a phone, then make the call one tap away. Larkhollow, our painting demo, is built that way.
- Search
- Tap the result
- Tap Call
- Search
- Tap the result
- Open the menu
- Find Contact
- Fill a form
- Wait for a reply
- Tap to call on every screenA call bar sits under their thumb from the first screen to the last.
- Tap to text a photo of the peeling trimPeople would rather send a picture than explain it, and you price it from the truck.
- A form that never loses a leadEvery request lands in your inbox and in our back office, spam filtered out.
- Calls you can countEvery tap on Call and Text is counted, so you know what the site brought in.
- Your trade and town up topSo Google, ChatGPT and the homeowner all know you work where they live.
- English and SpanishEvery site, both languages, no extra charge.
The whole site, not just the first screen.
Every painter says they’re neat. Only some can show it.
Painting is bought on trust, and the trust gets checked on a phone before anyone calls.
The work sounds the same in a sentence
Clean lines, careful prep, on time. Every painter writes it, so it reads as nothing. A page of your own before-and-after photos, from rooms and houses around here, says it without the adjectives.
Exterior work has a short window
Northern Illinois winters push outside painting into the warmer months, and the label on the can decides how cold is too cold. Homeowners line up exteriors in spring for the summer. If they can’t find you while they’re planning, your summer fills with whoever they found instead.
Older houses come with a federal rule
A lot of houses here were built before 1978, and EPA lead rules cover paid work that disturbs paint in them. Careful buyers, and landlords especially, look for a painter who knows that. A site that says nothing about it leaves them guessing.
Color is the part people dread
Choosing the color is where a lot of homeowners stall, and the painter who helps them choose is often the one who gets the job. If you offer color consultations or sample patches, the site should say so plainly, not save it for the estimate.
What a painting site needs to book the estimate.
Six things, and the first one does most of the selling.
Before-and-after, sorted by job
Interiors, exteriors, cabinets, decks and commercial, each with paired photos from your own jobs, taken from the same spot. Homeowners scroll to the one that looks like their house.
Lead-safe, said plainly
Paid work that disturbs paint in homes built before 1978 needs an EPA lead-safe certified firm. If you hold that certification, the site says so near the top. If you don’t, it doesn’t hint at it: EPA rules bar firms from advertising that work without it.
Insurance and reviews in view
A painter is on ladders outside the house and inside it for days. Your insurance, your years in business and your real Google reviews belong near the top, where the person deciding whether to let a crew in will see them.
A page per kind of job
Interior painting, exterior painting, cabinet refinishing and commercial repaints. Each is its own search with its own buyer, and a property manager after a repaint between tenants won’t read the kitchen cabinet page. Exteriors often start with a wash; see our pressure washing website design page.
Color help, offered up front
If you do color consultations, sample boards or test patches on the wall, give it its own section. It is the step homeowners are least sure about, and the one that makes them call you instead of the next name.
Straight talk about the estimate
Say how you price: a free in-home estimate, a price per room, or a written quote after a walkthrough. And say what’s included: prep, patching, primer, how many coats, cleanup. That is what people compare between three painters.
A real painter’s site, built as a demo.
Straight answer: no painting contractor has hired us yet. So we built one. Larkhollow Painting Co. is a made-up Lake County painter, built to the same standard as our client sites, and it says it’s a demo on every page. The live client site we point people to is Creative Concrete Company in Palatine, a paying client in a different trade.
What Larkhollow shows
Exteriors get booked in a short northern Illinois season and interiors fill the rest of the year. The demo is built around that calendar, with a before-and-after gallery by surface and a text-us-photos-for-a-price button.
- A gallery sorted by surface, the way a painting site would sort rooms, exteriors and cabinets.
- “Text photos for a price” sits next to the call button, so a homeowner can send the peeling trim before you drive out.
- The damage worry is answered on the page; for a painter, that means floors covered, furniture put back and lead-safe work.
- A commercial section of its own, for property managers who want insurance and a schedule.
- Every review on it is marked as a sample. Yours would be your real Google reviews, quoted exactly.
- Spanish is one tap away, the same page in both languages.
If you paint houses in Lake or McHenry County, you could be the first painter on this page. The mockup is free whether or not you go ahead.
Know the number before we roll.
Every project starts with a free mockup, and every build splits 50/50 — half down to start, half to launch. Nothing hourly, nothing hidden.
Which one fits?
A two-person crew and a company running several crews need different things. Here’s the usual starting point for each.
Working Fire
Up to five pages: interiors, exteriors, the towns you work in, a before-and-after gallery and your estimate request.
See Working Fire →Second Alarm
Eight to ten pages so interiors, exteriors, cabinet refinishing and commercial repaints each rank on their own, with every old page forwarded if you already have a site.
See Second Alarm →Task Force
If customers buy paint, stain or supplies from you, a proper store with a cart that works on a phone.
See Task Force →Just want to be findable before exterior season? The Attack Line puts one page up in about a week, or in 24–72 hours on a rush, for an extra fee. Tell us on the form what you’re weighing and we’ll point you at the cheapest plan that does it.
Every build ships with click-to-call, tap-to-text, a lead form that never loses a lead, spam protection, English and Spanish, and call tracking events. Standard on every tier — not upsells.
First, get it built.
One-time builds. Every one splits 50/50 — half down to start, half to launch.
The Attack Line
Single-page site + privacy & terms · $500 to start, $500 at launch
- Custom one-page website, plus your privacy & terms pages
- Mobile-first, fast-loading build
- Contact form + click-to-call
- Job photo gallery
- Google Business Profile setup
- Rush launch in 24–72 hours available, for an extra fee
- 1 round of revisions · live in about a week
Working Fire
Up to 5 pages · $1,250 to start, $1,250 at launch
- Everything in The Attack Line
- Up to 5 custom pages
- Job photo gallery built to sell work
- Service & service-area pages for local search
- 30 days of free post-launch edits
- 2 rounds of revisions · live in about two weeks
Second Alarm
8–10 pages · $2,250 to start, $2,250 at launch
- Everything in Working Fire, expanded to 8–10 pages
- Your Google rankings come with you — every old URL mapped and redirected, nothing 404s
- Storm damage & insurance claim page, built before the season hits
- Search Console set up with a before-and-after baseline, so you can see it held
- Google Business Profile optimized, not just switched on
- Schema markup and local SEO foundation
- A quote request form that gets the job details up front
- Search & Rescue migration included free
- 3 rounds of revisions · live in about three weeks
Search & Rescue
Already have a website? We don’t move your domain, and you keep your search history. Every old page forwards to the right place, so nothing 404s and nothing gets lost — your rankings come with you.
Included free inside Second AlarmThen keep it working.
Month-to-month. No contract, cancel anytime, and you own your site either way.
Standing Watch
Keeps your site running
- Fast, secure hosting + SSL
- Daily backups & security updates
- Content edits done for you — a couple of changes a month
- Uptime monitoring 24/7
- Cancel anytime — you own your site
Running Calls
Gets you found
- Everything in Standing Watch
- Google Business Profile posts every month — your jobs in front of local searchers
- Review requests set up, and every review answered
- Text us job photos — we get them on your site and your profile
- A new seasonal service page each quarter, timed to your busy season
- Quarterly listing check across Google, BBB, Angi and Yelp so your details still match
- Monthly numbers from Google — calls, direction requests, clicks, and the searches that found you
Selling a product, not a service?
Same flat pricing, built for the brands our contractors buy from. A real store, and the sheets a buyer asks for.
Task Force
Store build · $1,750 to start, $1,750 at launch
- Everything in Working Fire, expanded for commerce
- A real store — pack sizes, options and a cart that works on a phone
- Product pages built to sell, with your photos cleaned up and matched
- Google Merchant Center set up, so your products show up in Google Shopping
- A retailer & investor page, for when a buyer asks what you’ve got
- Sell sheet and spec sheet, print-ready for the meeting
- Shipping, returns, privacy and terms pages drafted for you
- 2 rounds of revisions · live in about three weeks
Supply Line
Introductory price, going up to $199. Start now and keep $149.
Keeps the product moving
- Everything in Standing Watch
- Product and pack updates — new photos, prices, specs
- New products added to your store and Google Merchant Center as you launch them
- Review requests to your buyers, and every review answered
- Sell sheet and retailer page kept current as UPCs, case packs and ratings firm up
- Monthly numbers — what sold, what pages drove it, where buyers came from
- Cancel anytime — you own your site
Prices are in U.S. dollars and exclude any applicable taxes, domain registration, and third-party service fees. The free mockup is genuinely free with no obligation to buy; it stays our property unless you hire us and pay in full. Full details in our Terms of Service.
Questions painters put to us.
What does a painting contractor website cost?
We don’t have good before-and-after photos. Is that a problem?
Should the site mention lead paint?
What happens to the site in winter?
Is Spanish worth it for a painting company here?
Salty Web Co
Round Lake, IL 60073
(224) 225-9268
info@saltywebco.com
saltywebco.com
Where we work
We build for painting contractors in Lake County, McHenry County and the rest of the northwest suburbs, from Waukegan and Gurnee to Crystal Lake and Barrington. The whole job works by phone, text and email when a sit-down isn’t practical. If your crews cover towns outside that area, that is fine too.
Find out what your site would look like next to your best job.
Send us the work you want more of, whether that’s interiors, exteriors, cabinets or commercial, and the towns you cover. We’ll design your homepage and show it to you before you spend a cent; if it misses, you walk away owing nothing.
- Send this form. Two minutes, no card, no commitment.
- We respond within one business day and ask how your work comes in.
- Your free mockup is ready within 3 days. You pay nothing unless you love it.
Rather talk? Call or text (224) 225-9268.