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Gutter company website design for Lake County & McHenry County crews
Gutter work comes in waves. The leaves come down, the spring rain finds the clog, and half the street searches on the same weekend. The company that turns up first with real photos and a number that dials gets the job, and a shot at the rest of the block.
Over the lip, down the wall, into the foundation.
- 1Search
- 2Tap
- 3Call
Two taps from Google to your phone ringing.
A gutter call comes during the rain, from a phone, from someone watching water pour over the lip. The site has to turn that into a call in two taps. Stonecap, our exteriors demo, is built that way.
- Search
- Tap the result
- Tap Call
- Search
- Tap the result
- Open the menu
- Find Contact
- Fill a form
- Wait for a reply
- Tap to call on every screenA call bar sits under their thumb from the first screen to the last.
- Tap to text a photo of the overflowPeople would rather send a picture than explain it, and you price it from the truck.
- A form that never loses a leadEvery request lands in your inbox and in our back office, spam filtered out.
- Calls you can countEvery tap on Call and Text is counted, so you know what the site brought in.
- Your trade and town up topSo Google, ChatGPT and the homeowner all know you work where they live.
- English and SpanishEvery site, both languages, no extra charge.
The whole site, not just the first screen.
Gutter work gets bought twice a year, in a hurry.
Once when the leaves come down, and again when the spring rain finds what the leaves left behind.
Everyone calls in the same two weeks
When the leaves are down in late fall, the whole street wants a cleaning before the first hard freeze, and they all search the same weekend. Those calls go to the companies Google already connects with gutter cleaning in that town, and that connection takes months of a page being live to build.
A clean gutter looks like nothing
From the driveway, a clean gutter looks like any other gutter. The proof is the bucket of black sludge, the downspout you cleared, the photo from the top of the ladder. Most gutter sites run a stock photo of a shiny white gutter instead, and homeowners scroll right past it.
Gutter guards are a comparison shop
Guards are the bigger ticket, and the homeowner has already seen the TV ads. They want to know screen versus micro-mesh versus a hood, and how the price gets worked out. If your site doesn’t explain the difference, the national brand with the call center will.
Winter brings questions with ice on them
In a northern Illinois winter, ice builds along the edge of the roof right where the gutter hangs, and the gutter is the first thing people blame. An ice dam starts with heat escaping through the roof, melting snow that refreezes at the cold eave. The company that explains that honestly, and says when to call a roofer instead, is the one they trust in spring.
What a gutter site needs before the leaves drop.
Six things, in the order a homeowner staring up at an overflowing gutter needs them.
Book a cleaning in one tap
The number pinned to the bottom of the phone screen, text-a-photo beside it, and your real hours next to both. The form asks for the address and how many stories, which is most of what you need to quote a cleaning.
Seamless, explained on the page
Say that you form the gutter in the driveway from a coil of metal, cut to the length of each run, so the only joints are at the corners and the outlets. Homeowners have heard the word seamless without knowing what it means. A photo of your machine on the trailer says you own one.
A guard comparison you would stand behind
Put the types you actually install side by side, in your own words, with what each one still asks of the homeowner. That reads as more honest than another banner promising they’ll never clean a gutter again, and it brings in the people who have already decided to buy.
A page per kind of job
New seamless gutters, guards, cleaning, repairs and re-pitching, downspouts. Each is its own search, and one page trying to cover all of them ranks for none. Downspouts deserve their page: the Department of Energy’s Building America guidance says they should end at least five feet from the foundation, the kind of plain detail that makes the rest believable. Also do roofs or siding? See our roofing website design and siding website design pages.
Photos from the ladder, by town
The sludge you pulled out, the gutter that was pulling off the fascia, the new run with its hangers, the downspout extension. Tag them with the town, because a homeowner in Grayslake wants to see a house in Grayslake, and your route is your best proof.
Straight talk about price and paperwork
Say how you price: by the foot for new gutters, by the house or the story for cleaning, or after you look. And since Illinois’ roofing licence rules list gutters among the work that doesn’t need a roofing licence, there is often no state number to point to. Put your insurance and your years in the area near the top, where careful homeowners look.
An exteriors demo, clearly labelled.
Straight answer: no gutter company has hired us yet. The site on the laptop above is Stonecap Roofing & Exteriors, a made-up company we built as a demo that does roofing, siding, windows and gutters, and it is marked as a demo. The live site we point people to is Creative Concrete Company in Palatine, a paying client in a different trade.
What the demo does for a gutter company
It is built for a call or a photo first and the research second, because that is the order a homeowner with water over the gutter needs you in.
- Seamless gutters, guards and downspouts get a section of their own, sized to the roof they drain rather than whatever was there before.
- Text a photo sits next to the call button; a picture of a gutter pulling away from the fascia explains more than a paragraph.
- Roofing, siding, windows and gutters on one site, which is how an exteriors company sells: the gutter job and the roof job lead to each other.
- The form asks what you need done, so you know whether it is a cleaning, a repair or a new run before you call back.
- Every review on it is marked as a sample. Yours would be your real Google reviews, quoted exactly.
- Spanish is one tap away, the same page in both languages.
If you run a gutter company in Lake or McHenry County, you could be the first real one on this page. The mockup is free whether or not you go ahead.
Know the number before we roll.
Every project starts with a free mockup, and every build splits 50/50 — half down to start, half to launch. Nothing hourly, nothing hidden.
Which one fits?
A one-truck cleaning route and a crew that hangs new gutters every day need different things. Here’s the usual starting point for each.
Working Fire
Up to five pages: cleaning, seamless installation, guards, the towns on your routes, and a gallery of real jobs.
See Working Fire →Second Alarm
Eight to ten pages so seamless installation, each guard you sell, cleaning, repairs and downspouts each rank on their own, with every old page forwarded if you already have a site.
See Second Alarm →Task Force
If homeowners or other contractors buy guards, downspout parts or accessories from you, a proper store with a cart that works on a phone.
See Task Force →Just want the cleaning calls before the leaves come down? The Attack Line puts one page up in about a week, or in 24–72 hours on a rush, for an extra fee. Tell us on the form what you’re weighing and we’ll point you at the cheapest plan that does it. puts one page up in about a week, or in 24–72 hours on a rush, for an extra fee. Tell us on the form what you’re weighing and we’ll point you at the cheapest plan that does it.
Every build ships with click-to-call, tap-to-text, a lead form that never loses a lead, spam protection, English and Spanish, and call tracking events. Standard on every tier — not upsells.
First, get it built.
One-time builds. Every one splits 50/50 — half down to start, half to launch.
The Attack Line
Single-page site + privacy & terms · $500 to start, $500 at launch
- Custom one-page website, plus your privacy & terms pages
- Mobile-first, fast-loading build
- Contact form + click-to-call
- Job photo gallery
- Google Business Profile setup
- Rush launch in 24–72 hours available, for an extra fee
- 1 round of revisions · live in about a week
Working Fire
Up to 5 pages · $1,250 to start, $1,250 at launch
- Everything in The Attack Line
- Up to 5 custom pages
- Job photo gallery built to sell work
- Service & service-area pages for local search
- 30 days of free post-launch edits
- 2 rounds of revisions · live in about two weeks
Second Alarm
8–10 pages · $2,250 to start, $2,250 at launch
- Everything in Working Fire, expanded to 8–10 pages
- Your Google rankings come with you — every old URL mapped and redirected, nothing 404s
- Storm damage & insurance claim page, built before the season hits
- Search Console set up with a before-and-after baseline, so you can see it held
- Google Business Profile optimized, not just switched on
- Schema markup and local SEO foundation
- A quote request form that gets the job details up front
- Search & Rescue migration included free
- 3 rounds of revisions · live in about three weeks
Search & Rescue
Already have a website? We don’t move your domain, and you keep your search history. Every old page forwards to the right place, so nothing 404s and nothing gets lost — your rankings come with you.
Included free inside Second AlarmThen keep it working.
Month-to-month. No contract, cancel anytime, and you own your site either way.
Standing Watch
Keeps your site running
- Fast, secure hosting + SSL
- Daily backups & security updates
- Content edits done for you — a couple of changes a month
- Uptime monitoring 24/7
- Cancel anytime — you own your site
Running Calls
Gets you found
- Everything in Standing Watch
- Google Business Profile posts every month — your jobs in front of local searchers
- Review requests set up, and every review answered
- Text us job photos — we get them on your site and your profile
- A new seasonal service page each quarter, timed to your busy season
- Quarterly listing check across Google, BBB, Angi and Yelp so your details still match
- Monthly numbers from Google — calls, direction requests, clicks, and the searches that found you
Selling a product, not a service?
Same flat pricing, built for the brands our contractors buy from. A real store, and the sheets a buyer asks for.
Task Force
Store build · $1,750 to start, $1,750 at launch
- Everything in Working Fire, expanded for commerce
- A real store — pack sizes, options and a cart that works on a phone
- Product pages built to sell, with your photos cleaned up and matched
- Google Merchant Center set up, so your products show up in Google Shopping
- A retailer & investor page, for when a buyer asks what you’ve got
- Sell sheet and spec sheet, print-ready for the meeting
- Shipping, returns, privacy and terms pages drafted for you
- 2 rounds of revisions · live in about three weeks
Supply Line
Introductory price, going up to $199. Start now and keep $149.
Keeps the product moving
- Everything in Standing Watch
- Product and pack updates — new photos, prices, specs
- New products added to your store and Google Merchant Center as you launch them
- Review requests to your buyers, and every review answered
- Sell sheet and retailer page kept current as UPCs, case packs and ratings firm up
- Monthly numbers — what sold, what pages drove it, where buyers came from
- Cancel anytime — you own your site
Prices are in U.S. dollars and exclude any applicable taxes, domain registration, and third-party service fees. The free mockup is genuinely free with no obligation to buy; it stays our property unless you hire us and pay in full. Full details in our Terms of Service.
Questions gutter companies put to us.
What does a gutter company website cost?
Should the site show prices for cleaning?
Which gutter guards should the site say are best?
Can the site help fill a spring and fall cleaning route?
Is Spanish worth it for a gutter company here?
Salty Web Co
Round Lake, IL 60073
(224) 225-9268
info@saltywebco.com
saltywebco.com
Where we work
We build for gutter companies in Lake County, McHenry County and the rest of the northwest suburbs, from Antioch and Fox Lake down to Libertyville and Mundelein, and the whole job works by phone, text and email when a sit-down isn’t practical. We also build for the trades you work beside: tree services, pressure washing and landscaping.
Find out what your site would look like before the leaves drop.
Send us the jobs you want more of and the towns on your routes. We’ll design your homepage and show it to you before you spend a cent; if it misses, you walk away owing nothing.
- Send this form. Two minutes, no card, no commitment.
- We respond within one business day and ask how your work comes in.
- Your free mockup is ready within 3 days. You pay nothing unless you love it.
Rather talk? Call or text (224) 225-9268.