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Google Shopping · Merchant CenterGoogle Shopping setup for small businesses. We do it for you.
We set up Google Merchant Center so your products can show on Google Shopping, Search and Maps: your site checked against Google’s rules, your product data fixed, your store connected.
Want to do it yourself? Read our free guide →
Everything Google checks, done before it looks.
Google reviews your website as well as your product data, so the site gets fixed first. Here’s the whole job.
Your Merchant Center account
Free from Google, opened on a Google account you’ll keep, because one email address can only create one. We pick the country carefully: it can’t be changed later.
Your website, verified and claimed
Proof to Google that the site is yours, through your store platform when it offers to, or an HTML tag, a file or an email code. A website can only be claimed by one account.
Return and shipping policies that match
A return policy page anyone can read without logging in: what to do, how long they have, when the refund arrives, or that you don’t take returns. Shipping costs on the site. Then the same shipping and returns in Merchant Center; Google requires the shipping settings for free listings in the U.S.
Contact info Google can find
A phone number, email or contact form plainly visible on your site, and the same business name, address and phone on your site, in Merchant Center and on your payment account.
Product data, item by item
Titles that name the exact item and variant, clean photos with no added text or watermarks, prices and in-stock status that match your product pages and checkout, and the GTIN (the UPC on the box) when a product has one, plus brand and MPN. Never a made-up number.
Free listings, switched on
Google opts new accounts in to free listings by default; we make sure yours are on, so approved products can show at no cost on Search, the Shopping tab, Images, YouTube and Maps.
Your store platform, connected
Shopify through its Google & YouTube sales channel, WooCommerce through Google for WooCommerce, or Square from the Channels page in Square Dashboard, so your products sync on their own. Another kind of site? A product file or Google Sheets template that syncs every 24 hours.
In-store products, if you have a shop
Merchant Center linked to your Google Business Profile, so free local listings can show what’s on your shelves on Search, Maps and your profile. Google only shows in-store products for a store with a published Business Profile.
Disapprovals, fixed
We clear the Needs attention tab, fixing titles, photos, codes and any price or stock mismatches at the source, in your store, so the fix syncs and Google re-reviews the product.
Showing up is never guaranteed: Google matches your product data to what people search. Every requirement above is from Google’s own help pages, with sources, in our free Merchant Center guide.
You sell things. Google should show them.
Shops with an online store
You already sell on your own site, on Shopify, WooCommerce, Square or something else, and your products aren’t on Google yet, or keep getting turned down.
Product brands
You make, bottle or package your own product and sell it online. A store brand usually has no GTIN, so we send brand and MPN the way Google asks.
Makers
Handmade or made-to-order goods. With no official brand, Google says to use your store name as the brand, with a real photo of the exact item.
Local retailers
A shop people walk into. Free local listings can put what’s on your shelves in front of people nearby, on Search, Maps and your Business Profile.
Flat prices, agreed before any work.
Merchant Center itself is free: Google says you only pay if you choose to run Shopping ads through Google Ads. What you pay us for is the setup work.
Already have a store? Just want it on Google?
There’s no set price for this one, because every store needs a different amount of work. Send us your store link through the form or give us a call. We look at the store and quote the setup before any work starts.
Quoted before any work startsNeed the store built too?
Task Force builds the store with Google Merchant Center set up. Supply Line adds new products to your store and Google Merchant Center as you launch them.
Task Force
Store build · $1,750 to start, $1,750 at launch
- Everything in Working Fire, expanded for commerce
- A real store — pack sizes, options and a cart that works on a phone
- Product pages built to sell, with your photos cleaned up and matched
- Google Merchant Center set up, so your products show up in Google Shopping
- A retailer & investor page, for when a buyer asks what you’ve got
- Sell sheet and spec sheet, print-ready for the meeting
- Shipping, returns, privacy and terms pages drafted for you
- 2 rounds of revisions · live in about three weeks
Supply Line
Introductory price, going up to $199. Start now and keep $149.
Keeps the product moving
- Everything in Standing Watch
- Product and pack updates — new photos, prices, specs
- New products added to your store and Google Merchant Center as you launch them
- Review requests to your buyers, and every review answered
- Sell sheet and retailer page kept current as UPCs and case packs firm up
- Monthly numbers — what sold, what pages drove it, where buyers came from
- Cancel anytime — you own your site
Pricing is flat and quoted up front, never hourly. See every plan, side by side →
Prices are in U.S. dollars and exclude any applicable taxes, domain registration, and third-party service fees. The free mockup is genuinely free with no obligation to buy; it stays our property unless you hire us and pay in full. Full details in our Terms of Service.
From your store to Google.
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Send your store link
Name, business, number, and your store’s link if you have one. We respond within one business day.
Within one business day -
Get a quote, or a mockup
Already selling online? We look at your store and quote the setup before any work starts. Need the store built? Your free mockup is ready within 3 days, and you pay nothing until you approve the design.
You approve first -
We set it up
Account, website, policies, product data and your store platform, in that order: Google looks at your website as well as your product data, so the site gets fixed first.
Site first, then Google -
Google reviews it
Google says product reviews can take up to 3–5 business days for Shopping ads and a few weeks for other features, such as free listings. We fix anything it turns down.
Google: up to a few weeks
Real reviews, straight answers.
Straight answer: most of our work so far is for the trades. So judge us on what’s real: our Google reviews, a setup quote that lists what we’ll fix before you pay anything, and a free mockup if you need a store built.
What clients said after launch
“They did an amazing job with my website… I’ve actually seen an increase in leads and new business since working with them, which is exactly what you want from a website.”
Midlife On Markdown — Google review“I had a website created for me from another company that was no where near as good as the site Salty Web Co made. I cancelled my plan with that company and switched. …his price was really affordable and worth every dollar!”
Sarah S. — Google review“I needed help with a website and it couldn’t have been any easier!”
Nick R. — Google reviewBefore you call, the straight answers.
Is Google Shopping free?
How much does Google Shopping setup cost?
How long until my products show on Google?
Do you set up Shopify, WooCommerce and Square stores?
Can you put my in-store products on Google?
Some of my products were turned down. Can you fix that?
Tell us what you sell. We’ll set up the rest.
Paste your store link in the last box if you have one. You’ll get a quote for the setup before any work starts, or a free mockup within 3 days if you need a store built.
- Send this form. Two minutes, no card, no commitment.
- We respond within one business day and look at your store.
- You see a quote before any work starts, or a free mockup within 3 days if you need a store built.
Rather talk? Call or text (224) 225-9268.