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Angi leads or your own website: what are you paying for?

Angi (which absorbed HomeAdvisor) charges you for each lead, whether or not you get the job. Here’s how that adds up next to a website you pay for once.

Updated October 1, 2026 · every source listed at the bottom

Who else gets the call

One homeowner. How many contractors?

On Angi

A homeowner asks for a quote
Angi
  • Youpay for the lead
  • Another propays too
  • Another propays too
  • Another propays too
  • Another propays too

The same request can go to up to five pros. Everyone who gets it pays, and one gets the job, often whoever calls first.

On your own website

A homeowner finds you on Google
Your website
  • You$0 for the call

Only you. No fee for the call, and nobody else is dialing them at the same moment.

Angi’s own help center says each request is matched with no more than five pros. Since 2025 the homeowner chooses which pros get their details.

What a lead costs

Angi doesn’t publish a price list. Here’s what’s reported.

Angi prices each lead by the type of job, where the homeowner lives and current demand. These are a third party’s 2026 estimates, not Angi’s numbers.

TradePer lead (estimate)
Roofing$50–$120+
HVAC$45–$100
Plumbing$40–$85
Electrical$35–$80
Landscaping$25–$55

Source: LeadTruffle, February 2026, which also reports metro areas running 20–25% higher. Treat these as ballpark figures; your Angi account shows your real prices.

The lead math

What does each job really cost you?

Put in what you pay and how many you close. The answer is what each paying job really costs you before you lift a tool.

Every job you win costs $300 in leads.

Leads a month
$900
Leads a year
$10,800
Jobs won a year
36
A year of leads pays for the website
4.3×

Example numbers to start; change them to yours. A website doesn’t replace every lead overnight, but every call it brings is free and only yours.

See your homepage, freeReady in 3 days. Nothing to pay unless you like it.
The fine print

Credits, not refunds, and only sometimes.

Credits, not cash

A bad lead gets you a credit toward future leads, not money back, and credits expire after 6 months.

Strict windows

The lead has to be under 45 days old, and you have to have tried calling within 24 hours.

Lost jobs don’t count

“The homeowner hired another pro” and a homeowner who never answers are not reasons for a credit.

Annual plans get less

Pros on an annual subscription can report a bad lead, but don’t get credits for it.

The FTC case

In 2023 the FTC finalized an order against HomeAdvisor, now part of Angi, for up to $7.2 million over misleading claims about its leads.

Your site has no fine print

A call from your own website costs nothing, whether you win the job or not.

Renting vs. owning

Leads you rent. A website you own.

AngiYour own website
Who else gets the customerUp to four other prosNobody
Your reviewsLive on Angi’s siteOn your Google profile, which goes everywhere with you
The price of the next callSet by Angi and demand$0
When you stop payingThe leads stop that dayThe site keeps working; it’s paid for
Start owning your calls.See your own site first: a free homepage mockup in 3 days, nothing to pay unless you like it.
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  1. 1Search
  2. 2Tap
  3. 3Call
Built to convert

Two taps from Google to your phone ringing.

Every site we build is set up to turn a search into a call. That’s the whole job of a contractor website, and it’s where most template and AI sites lose the customer.

Our sites
  1. Search
  2. Tap the result
  3. Tap Call
A typical builder site
  1. Search
  2. Tap the result
  3. Open the menu
  4. Find Contact
  5. Fill a form
  6. Wait for a reply
  • Tap to call on every screenA call bar sits under their thumb from the first screen to the last.
  • Tap to text a photoPeople with a cracked driveway would rather send a picture than explain it.
  • A form that never loses a leadEvery request lands in your inbox and in our back office, spam filtered out.
  • Calls you can countEvery tap on Call and Text is counted, so you know what the site brought in.
  • Your trade and town up topSo Google, ChatGPT and the homeowner all know you work where they live.
  • English and SpanishEvery site, both languages, no extra charge.
The honest version

You don’t have to quit cold turkey.

Angi still makes sense when

  • You’re brand new and need jobs this month
  • You have a slow season to fill
  • You call every lead back within minutes

Your own site starts paying off when

  • Homeowners can find you on Google by trade and town
  • Your Google reviews start doing the selling
  • You’d rather pay once than every month, forever
Angi questions

Asked by contractors, answered straight.

How much does Angi charge per lead?
Angi prices each lead by the type of job, the homeowner’s location and current demand, and doesn’t publish a price list. Third-party estimates for 2026 run about $25 to $55 for landscaping, $40 to $85 for plumbing and $50 to $120 or more for roofing.
Does Angi send the same lead to other contractors?
Yes. Angi says each request is matched with no more than five pros, and since 2025 the homeowner picks which of them get their contact details.
Can I get my money back for a bad Angi lead?
You can request a credit, not a refund, if the lead is under 45 days old and you tried calling within 24 hours. A homeowner who hired someone else doesn’t qualify, and annual subscribers can report but not get credits.
What happened with HomeAdvisor and the FTC?
In April 2023 the FTC finalized an order requiring HomeAdvisor, now part of Angi, to pay up to $7.2 million. The FTC alleged it misled businesses about the quality and source of its leads.
Should I quit Angi?
Not overnight. Keep it while your own website and Google profile start bringing calls, then cut back as they do. The goal is that every job you win doesn’t cost you a lead fee.
Sources

Where these numbers come from.

Checked October 1, 2026. Platforms change prices and rules often, and none publishes a price list per trade, so estimates from third parties are marked as such.

  1. Angi help: Opportunities and Leads FAQ (updated April 20, 2026)
  2. Angi help: requesting a lead credit (August 14, 2026)
  3. FTC: final order against HomeAdvisor (April 2023)
  4. LeadTruffle: Angi lead costs for contractors, 2026 (third-party estimate, February 3, 2026)
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