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Yelp Ads or your own website: paying for clicks or calls?
Yelp charges contractors per click on their ad. A click isn’t a call, and it definitely isn’t a job.
Updated October 1, 2026 · every source listed at the bottom
What does each job really cost you?
Yelp charges per click, not per lead, so put in what a real lead ends up costing you: your monthly ad spend divided by the leads it brought.
Leads you rent. A website you own.
| Yelp Ads | Your own website | |
|---|---|---|
| Who else gets the customer | Other businesses, if the customer sends the request on | Nobody |
| Your reviews | On Yelp, next to your competitors’ ads | On your Google profile, and on your own site |
| The price of the next call | A click, priced by supply and demand | $0 |
| When you stop paying | The ads stop that day | The site keeps working; it’s paid for |
- 1Search
- 2Tap
- 3Call
Two taps from Google to your phone ringing.
Every site we build is set up to turn a search into a call. That’s the whole job of a contractor website, and it’s where most template and AI sites lose the customer.
- Search
- Tap the result
- Tap Call
- Search
- Tap the result
- Open the menu
- Find Contact
- Fill a form
- Wait for a reply
- Tap to call on every screenA call bar sits under their thumb from the first screen to the last.
- Tap to text a photoPeople with a cracked driveway would rather send a picture than explain it.
- A form that never loses a leadEvery request lands in your inbox and in our back office, spam filtered out.
- Calls you can countEvery tap on Call and Text is counted, so you know what the site brought in.
- Your trade and town up topSo Google, ChatGPT and the homeowner all know you work where they live.
- English and SpanishEvery site, both languages, no extra charge.
You don’t have to quit cold turkey.
Yelp still makes sense when
- Your customers already look for your trade on Yelp
- You keep your free Yelp page complete and answer reviews
Your own site starts paying off when
- Google is where your customers search
- You want to stop paying for clicks that never call
- You want one place that’s fully yours
Asked by contractors, answered straight.
How much do Yelp ads cost for contractors?
Is Yelp Request a Quote free?
Should a contractor advertise on Yelp or build a website?
Where these numbers come from.
Checked October 1, 2026. Platforms change prices and rules often, and none publishes a price list per trade, so estimates from third parties are marked as such.
More straight answers.
Or see finished sites: our work and how we built Creative Concrete’s.
Own your leads. See your site first, free.
Tell us your trade and town. We design a real homepage within 3 days, and you decide if it’s worth more than another month of leads.
Rather talk? Call or text (224) 225-9268.