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Do I need a website if I have a Facebook page?
Plenty of good businesses run on Facebook alone, and their customers like it there. Keep the page. Here’s what it can’t do on its own, and the cheapest way to cover the gap.
Updated October 6, 2026 · every source listed at the bottom
Facebook page vs. website vs. Google profile.
Three places a customer can find you. They do different jobs, and only one of them is fully yours.
| Facebook page | Google Business Profile | Your own website | |
|---|---|---|---|
| Who finds you there | Mostly people who already know you: followers, friends, past customers and whoever they share you with | People nearby searching Google and Maps for what you do, who’ve never heard of you | Anyone who clicks through from Google, your profile, your Facebook page or the side of your truck |
| Do you own it? | No. Meta’s terms let it suspend or disable accounts at its discretion | You own the listing, but Google sets the rules and can suspend it | Yes, on a domain in your name |
| Shows up for “roofer near me”? | Not in the map. Google’s map results are Business Profiles | Yes, in the map, ranked on relevance, distance and prominence | In the results under the map, and it gives your profile somewhere to send people |
| Where your services, prices and service area live | In posts that slide down the feed, and an About section few people open | In set fields: services, service areas, hours, photos | On pages you control, one for each service and town if you want |
| Cost | Free to set up; reaching more people means paying for ads | Free, in Google’s own words | From $1,000 once with us, or about $17–$40 a month on a do-it-yourself builder |
How Google’s map results are ranked is from Google’s own help pages; Meta’s right to disable accounts is in its terms of service. Builder prices are each company’s advertised yearly-plan rate, from our cost guide.
Facebook is the porch. It can’t be the front door.
None of this means quit Facebook. It means the page can’t do these four jobs on its own.
1. You don’t own it
Your page lives on Meta’s land, under Meta’s rules. Its own terms say it can suspend or permanently disable an account at its discretion, and since fall 2025 CBC News, The New York Times and Indianapolis’s WRTV have all reported business owners locked out by automated systems, with appeals that went nowhere. A website on a domain in your name is yours to keep, and yours to move.
2. New customers search Google
Someone with a leaking roof who has never heard of you usually starts with a search, not a scroll. Google says its local results on Maps and Search are matched on the relevance, distance and prominence of Business Profiles, and that prominence includes how many websites link to your business and how many reviews you have. A free Google profile puts you in that map; a website backs it up.
3. Your info gets buried
On a Facebook page, what you do, where you work and what it costs mostly lives in posts, and every new post pushes the old ones further down. A homeowner checking you out at 9 at night won’t scroll back to last spring to find out if you do gutters in Libertyville. A website keeps it all in one place, where Google can read it too.
4. Not everyone is on Facebook
Most people are: in Pew Research Center’s 2025 survey of 5,022 U.S. adults, 71% said they use Facebook. That leaves roughly 3 in 10 adults who don’t use it at all. A website opens for anyone with a phone, no account needed.
It happens to real businesses. Here’s what got reported.
Most pages run for years without trouble. But in June 2026, Meta’s own Oversight Board said its account bans lack transparency and due process, after hearing from people who couldn’t appeal, never got a reason, and whose bans looked automatic, with no human oversight. These are four of the businesses reporters wrote about.
A Montreal music company, a month in the dark
CBC News, October 2025. Meta’s automated tools wrongly flagged the owner’s personal profile; the company’s Instagram came down and its Facebook page was restricted. Every team he contacted at Meta sent back an automated reply. The accounts came back only after CBC contacted Meta, which later apologized.
Two Indiana business owners, locked out for two months
WRTV, May 2026. A tie-dye shop that sells online and at festivals lost its page to a hacker in April and was still locked out nearly two months later, despite paying Meta for verified support. A restaurant owner lost her account over a violation she says she never committed; Meta closed her dispute.
Five bans, checked by The New York Times
The New York Times, July 2026. An English-teaching business with nearly a million followers had its appeal turned down in a week, with no second review allowed. When the Times asked about five bans, Meta said two were its own mistakes, that one included. Meta told the Times its newer AI moderation makes fewer mistakes than people do.
Paying for support got her a chatbot
CBC News, October 2026. A Toronto woman who marketed a side business on her accounts lost them overnight, and her appeal was closed within minutes. She paid for Meta Verified to reach a person and got another chatbot. Meta didn’t answer CBC’s questions.
Meta told WRTV that people can appeal if they think it made a mistake. Some of these accounts came back, often after reporters called; others, CBC reports, never have.
What a website does that a Facebook page can’t.
Facebook is where people keep up with you. A website is where a stranger decides to call.
Two taps to a call
Search, tap the result, tap Call. The number sits under their thumb on every screen, instead of a Message button and a wait for you to reply.
A page for each service and town
Google ranks pages that match the search. A page about gutter repair in Gurnee gives it something to match; a post from last spring doesn’t.
Your own name, your own email
yourcompany.com on the truck and you@yourcompany.com on the estimate, registered in your name. A facebook.com address belongs to Meta.
Requests that land in your inbox
A form asks for the job, the town and a phone number, and every request goes straight to your email, spam filtered out, instead of waiting in a chat thread.
Your best proof, up front
Your Google reviews and real job photos on the first screen, so a stranger sees the proof before they call, not after scrolling through albums.
It stays up if Meta locks you out
Your site, your domain, your phone number on it. If the page goes dark for a month, Google can keep sending you calls.
- 1Search
- 2Tap
- 3Call
Two taps from Google to your phone ringing.
Every site we build is set up to turn a search into a call. That’s the whole job of a contractor website, and it’s where most template and AI sites lose the customer.
- Search
- Tap the result
- Tap Call
- Search
- Tap the result
- Open the menu
- Find Contact
- Fill a form
- Wait for a reply
- Tap to call on every screenA call bar sits under their thumb from the first screen to the last.
- Tap to text a photoPeople with a cracked driveway would rather send a picture than explain it.
- A form that never loses a leadEvery request lands in your inbox and in our back office, spam filtered out.
- Calls you can countEvery tap on Call and Text is counted, so you know what the site brought in.
- Your trade and town up topSo Google, ChatGPT and the homeowner all know you work where they live.
- English and SpanishEvery site, both languages, no extra charge.
Cheapest first. Three steps.
You don’t have to spend much to fix this, and each step helps on its own.
-
Claim your free Google Business Profile
Google says creating a Business Profile is free, and it’s what puts you in the map when someone nearby searches for what you do. Add your Facebook page to it while you’re there. Our Google Business Profile guide walks through setup and verification.
-
Put up a one-page site, and link it everywhere
Your services, the towns you work, real job photos, your reviews and a big call button. Put the address on your Facebook page, your Google profile, your truck and your cards. One good page is plenty to start.
-
Keep posting, and point it at the site
Keep doing what works on Facebook: job photos, before-and-afters, thank-yous. Now a post can send people somewhere to see the whole story and call. Neighbors keep up on the porch; strangers come in the front door.
Want step 2 done for you? The Attack Line.
- $1,000 for a one-page site: $500 to start, $500 at launch
- Your Google Business Profile set up, or cleaned up, included
- English and Spanish, click-to-call and a lead form on every site
- Live in about a week, and yours once it’s paid: the site and the domain
- A free mockup of your homepage first; you pay nothing unless you like it
Asked by business owners, answered straight.
Can my Facebook page show up on Google?
Is a Facebook page enough for a new business?
What happens if my Facebook page gets disabled?
Can I link my Facebook page to my website?
How much does a basic website cost?
Do I need both a Facebook page and a website?
Can I build the website myself?
Do I need a Google Business Profile if I have a Facebook page?
Where this comes from.
Checked October 6, 2026. Platform rules are from Meta’s and Google’s own pages, the Facebook figure is Pew Research Center’s, and the locked-out businesses are from the news reports listed. If a platform’s own page says something different from ours, theirs wins.
- Meta Terms of Service, section 4.2: Account suspension or termination (effective January 1, 2025)
- Oversight Board: Account Ban for Targeting Public Figures, its first decision on Meta’s disabled accounts (June 4, 2026)
- CBC News: Meta suspended his business’s social accounts; it took him a month to reach a human (October 15, 2025)
- WRTV Indianapolis: Indiana business owners locked out of Facebook accounts concerned about Meta layoffs (May 29, 2026)
- The New York Times: What happened when Meta used AI to ban accounts on Facebook and Instagram, by Stuart A. Thompson and Eli Tan (July 21, 2026), as republished by The Star
- CBC News: Overnight, Meta deleted all her accounts. AI customer service won’t let her reach a human (October 1, 2026)
- Google: Business Profile, “creating a Business Profile and listing your business on Google is free”
- Google Business Profile Help: Tips to improve your local ranking on Google
- Google Business Profile Help: Manage your social media links
- Pew Research Center: Americans’ Social Media Use 2025 (November 20, 2025; survey of 5,022 U.S. adults, February 5 to June 18, 2025)
More straight answers.
Or see finished sites: our work and how we built Creative Concrete’s.
Keep the page. Add the front door.
Tell us your trade and town, and paste your Facebook link if you like. We design a real homepage free within 3 days, and setting up your Google Business Profile comes with every build.
Rather talk? Call or text (224) 225-9268.